How to advertise on eBay? What are the methods?

eBay is a popular cross-border e-commerce platform. Many consumers shop on this platform every day. This platform is relatively good. For eBay merchants, how to advertise? The following content will introduce it to you.

eBay’s paid advertising Promoted Listings has several advantages that sellers can first understand:

1. The operation is easy to understand and suitable for new and old sellers, especially novice sellers.

2. Unlike Taobao, Promoted Listings only charges advertising fees when purchases are made, rather than simply charging per click. This is much more humane.

3. Only merchants who have subscribed to eBay stores can use it.

4. Currently supported sites are: United States, Australia, Germany, United Kingdom.

5. Advertising fees are charged at 1%-20% of the product selling price, and shipping costs are not included.

Directions:

1. The merchant selects the URL according to his own site, then opens it and enters the paid advertising page.

US site: https://pls.ebay.com/plsweb/item,

UK site: https://pls.ebay.co.uk/plsweb/item,

German site: https://pls.ebay.de/plsweb/item,

Australian site: https://pls.ebay.com.au/plsweb/item.

2. Select your product

Merchants should determine which products to promote. We usually recommend selecting some featured products or the main products that the store will promote as best-selling products. Before promotion, the product images and descriptions must be optimized so that they can bring high conversion rates while maintaining high traffic. If the product itself is outdated or expensive, even if the advertising fee is set at a high ratio and it tops the list, it may not bring much sales.

3. Set the fee ratio

Usually we set the advertising fee ratio between 1% and 20%. Every week, eBay will update the current fee ratio for each category. See the following link. Note: the suffix of each site is different. http://pages.ebay.com/sellerinformation/stores/promoted-listings/adratetrends.html. Check the Dashboard to see the performance of the advertisement and continue to optimize https://pls.ebay.com/plsweb/plwelcome

4. Keep debugging

After the advertisement is set up, it is not all good. Merchants need to constantly adjust the cost ratio, study how eBay's advertising system works, understand its ranking rules, and find ways to make their products rank higher in order to obtain the best display effect.

Whether opening a store on a cross-border e-commerce platform or on an ordinary e-commerce platform, we need to do a good job of advertising. This promotion method is conducive to letting more consumers know about our store. After all, for merchants, increasing store traffic and sales are the ultimate goals.

Recommended reading:

Can I post pictures on eBay? What are the rules for uploading pictures?

Can eBay reviews be changed? How to maintain an account?

How to calculate the eBay positive review rate? How to improve the eBay positive review rate?