What does Amazon Black Friday mean? What to do?

Merchants who join Amazon actually need to be familiar with Amazon's various days, so that it is convenient for them to prepare goods and participate in activities. For example, some people may be curious about what Black Friday means? After all, many merchants have mentioned this day before, so it is not unimportant.

1. Amazon Black Friday

Amazon's "Black Friday" means that Christmas shopping in the United States starts after Christmas. It is the fourth Thursday of November every year. Therefore, it is also the first day of big shopping.

On this day, American shopping malls will launch a large number of discounts and preferential activities to carry out the last large-scale promotion at the end of the year. Because American shopping malls record deficits in the red and profits in the black, and the crazy rush of people on the Friday after Thanksgiving has greatly increased profits, so it is called Black Friday. It is hoped that by starting from this day, the maximum profit of the year can be obtained.

Therefore, the platform's Black Friday offers huge discounts compared to the domestic Double 11 promotion, so everyone's enthusiasm for participation is also very high, and merchants can seize this opportunity to increase sales.

2. What to do?

Of course, at this time, merchants need to make some discounted products and sell them at this time.

1. Free Shipping Promotion. First, you need to understand how to create a promotion. It is actually very simple. There is a "Pro" option in the drop-down list. Click this option to enter the promotion type selection page.

Free shipping promotions may be the least frequently used type of promotional discount, because most people don’t need this type of promotion, and most self-delivery products have free shipping.

2. Full-amount discounts. Full-amount discounts can bring traffic to new products by bundling products with traffic with new products. This is one of the effective promotion plans for new products, and after extensive practice, this bundling promotion, if used properly, can bring a lot of traffic to new product promotions.

3. Buy one get one free. If you have learned the first two operations, then this operation is very simple, and the settings are almost the same as the first two.

4. Lucky draw promotion. This is a newly added promotion function. Those who have done independent website marketing may be more familiar with this function.

In fact, in addition to on-site marketing, off-site marketing is also essential. Doing a good job of off-site traffic diversion can not only quickly increase sales, but also further improve rankings. More importantly, it can gain comments and accumulation, thus providing the most favorable springboard for the peak season.

In fact, Amazon's Black Friday is equivalent to the big sale in the United States. During this period, major platforms will also hold big promotions and pass on benefits to customers. Therefore, it is equivalent to our ongoing Double 11 event. If you want to get more traffic, you can seize this time to do promotions.