What should I do if Amazon does not ship orders? Method introduction

Many merchants on Amazon use the self-delivery model. Self-delivery still has potential, but if the merchant does not choose the right model and does not have any characteristics, it will be difficult to succeed. What should I do if Amazon does not ship orders?

1. Choose a low-priced traffic-generating product

The main reason why novice stores don't have orders is that there is no traffic, and the sellers don't know how to attract potential customers into the store. If you want to attract traffic, it is critical to choose the right and good products for attracting traffic.

For new products that have just been launched, the weight of each aspect of the listing is relatively low. At this time, price advantage is an important factor in making the listing stand out. If there is no competitive advantage in price, the weight and ranking of the new product listing are relatively low, the product will not have a chance to be displayed, and naturally there will be no traffic, let alone orders. Therefore, novice sellers need to choose a low-priced hot-selling product as a store traffic-generating product.

2. Keep up with the pace of festivals and carry out promotional activities

As an Amazon seller, holiday marketing is a key to increase sales. New sellers must seize this opportunity to do activities, promotions, and price cuts. Especially Prime Day on the Amazon platform, it can be said to be the holiday with the highest sales every year. Of course, in addition to Prime Day, there are also Valentine's Day, Halloween, Thanksgiving, Christmas, Black Friday and other holidays that should not be missed.

3. Listing optimization

If price determines sales, then listing is the key to success or failure. A good listing can improve the ranking of your product, help you get more traffic, and even create a hit product for you.

How to optimize Listing? In fact, there are fixed formulas for reference, such as: brand + core keywords + core or features + scope of application + product attributes.

For novice sellers, although there are not many users searching for long-tail words, sellers who search for long-tail words are more accurate and have stronger purchasing intentions. Of course, every buyer will pay attention to keywords, but for different sellers, the focus of their attention will be different.

4. Create differentiated product operations

New sellers have another way to quickly gain traffic and orders, which is to follow the seller. As a characteristic mechanism on the Amazon platform, even though it is widely disliked by some self-built sellers, there are still many sellers on the platform who stop following the seller, especially new sellers.

In general, if Amazon does not ship goods by itself, you can do promotion on and off the site to increase the number of orders, or you can make a product a hot-seller and hold promotional activities to attract traffic and exposure to the store's products.