How much does Shopee Express usually cost? What is the charging standard?

In e-commerce platforms, through train is a very common promotion method. In addition to some domestic e-commerce platforms, some cross-border e-commerce platforms also have through train promotion methods, but it is a paid promotion method. How much does Shopee through train usually cost? The following is an introduction for everyone.

1. Shopee advertising ranking

When there are other buyers who are also buying the same keywords, multiple ads will appear on the same results page as your product. The order of the ads will be sorted according to the keyword quality score and the set single click price.

The order of ad ranking is affected by two factors:

1. Keyword quality score: keyword popularity, relevance between your product and keyword, etc.

2. Price per click: The price you are willing to pay per click.

Overall: Ad ranking order: Products with better rankings will appear first on the results page.

For example: A product ranked first will appear in a higher position than a product ranked tenth.

Shopee Express Ranking Rules

【Keyword Quality Rating】

Predicted click-through rate: The product click-through rate predicted based on the selected product, keywords and other information;

Online advertising performance: the actual click-through rate of the product or keyword during the advertising period;

Relevance: The degree of relevance between the selected keywords and the product title, description, category, etc.

2. Shopee advertising charges

When sellers set product keywords, they can set the bid price for the keyword and the budget cap for the keyword. When the budget cap is reached, the keyword will automatically stop participating in keyword advertising.

The fee is only incurred each time a buyer searches for this keyword and clicks on the product. The final charge for the product (Click per Order, CPC) is related to the price per click of the keyword. However, the actual charge for each click will not be higher than the price per click of the keyword set for the product (Bidprice).

How to optimize keyword CPC?

1. Improve product quality points:

Improve click-through rate by optimizing products;

Improve the relevance of products and keywords by adjusting keywords

2. Regularly monitor the front-end ranking: optimize keywords according to the front-end ranking and adjust the cost per click.

Shopee's direct traffic is short for keyword advertising. Opening a direct traffic allows you to place ads on the Shoppe mobile app and web platform to provide product exposure. If you don't want to spend a lot of money and get a better ranking, you need to understand the content sorted out above.

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