What are the six ways to promote on Amazon?

As a new Amazon seller, we first need to master the on-site promotion channels before we can get off-site traffic. So today we will briefly introduce the six ways to promote on Amazon. Let's take a look at the following introduction.

1. Amazon.com itself

The Amazon website itself is a promotion channel. Sites such as the United States, Japan, and the United Kingdom are all very good promotion platforms. Amazon will also promote some activities from time to time, which can also help sellers get more exposure and thus increase conversions.

2. Amazon Search Engine

Because buyers usually search for products by keywords, products with keywords in the title will be displayed. However, you should also choose keywords based on your own strength and the competitiveness of the keywords, otherwise you will not be able to get the top display and it will be difficult to obtain natural search traffic.

3. Amazon Advertising

Amazon advertising is mainly a CPC paid promotion channel. For products with good clicks, Amazon will push them to sellers in a limited way, so as to get more exposure and display, because every click of the buyer can bring revenue to Amazon. What the seller needs to do is to continuously optimize the main picture and title of the product to attract buyers' clicks.

4. EMD Marketing

Because buyers in Europe and the United States prefer to communicate via email, sellers can also use EMD email marketing to promote conversions. First, sellers need to collect email addresses of accurate customers, and then write a set of attractive SMS marketing copy to attract buyers to click and make them want to buy, so as to better improve conversions.

5.Coupon promotion

Amazon coupons are used to discount products. Amazon has an "amazon coupon" to earn products. Products with coupons can be displayed on Amazon, which can get more exposure and traffic. At the same time, this function is equivalent to the combination of CPC and promotion functions, which can improve the promotion effect.

6. Promotion

This activity is only available for Buybox products and sellers with professional sales plans, and Amazon-delivered products cannot be free shipping. There are 5 ways to do it: Free Shipping (only for self-delivered products), Percentage Off (money off), Buy One Get One, External Benefits, and Giveaway Amazon lucky draw.

If you want to do well on Amazon, you have to know what Amazon's promotion channels are. Traffic is the guarantee for the store to convert, and the channels for obtaining traffic are what we Amazon sellers need to know. Generally speaking, Amazon's channels for obtaining traffic are mainly divided into on-site promotion and off-site promotion.

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