How to rank higher on Alibaba International Station? What are the methods?

Speaking of Alibaba International Station, it is a gathering place for large foreign trade manufacturers. So, what should you do if you want to get a high ranking among so many manufacturers? This is also what merchants want to know. After all, only by ranking high can they have the opportunity to obtain large orders.

What are the methods?

First of all, you need to understand Alibaba's sorting rules. What are the factors that affect the sorting? Then rule out whether the platform has duplication, zero effect and other behaviors that affect the sorting, check the supplier diagnosis and optimization, if the score is too low, optimize according to the prompts to improve the score.

Before releasing a product, you should collect more relevant words and analyze which words can be used. Do not use words that are irrelevant to the product. If you don’t know how to find more words, you can use Jukaiyoubao to collect keywords and automatically match the title. At the same time, you should pay attention to not stacking words or misplacing categories. These illegal factors will be filtered out first.

You should be good at making use of information, activities held by Alibaba, credit insurance, window displays, etc. You can also burn cars if conditions permit. Of course, you must know how to burn them before you do so. You still have to use credit insurance. This is the trend. Unless your entire industry cannot do without it, it will be difficult to get to the top of the natural rankings simply without using credit insurance and paid resources.

Let’s analyze it specifically:

1. Paid positions: Currently the first display is at the front, followed by some strength promotions and some purchase offers.

2. Natural sorting is a rule to understand:

1. Remember three factors that affect relevance:

❶Title (You can also refer to the better ones of your peers).

❷Category.

❸Attributes (of course, the more detailed the better, and the better the experience, the better the ranking).

2. Information quality, mainly pictures should be clean and tidy, realistic and not exaggerated. No piled words, etc. Categories and attributes should be true.

3. Transaction factors:

Refers to the transaction records of the product in the past 90 days, which are divided into high-quality transactions and low-quality transactions, which can be summarized as follows:

❶Total transaction amount – the more recent the effect, the more obvious it is.

❷Return rate – the percentage of customers who come back to buy within one month after their most recent purchase.

❸Transaction——Transaction orders/Number of views=conversion rate.

❹Good review——This needs no introduction.

4. User experience: It means joining the security service. The higher the deposit, the better. Although the impact index is not as high as the above, it cannot be ignored. After all, the platform attaches great importance to this and users also have trust in it.

In fact, if you want to rank high on the international site, the traffic provided by the platform alone is not enough. First of all, you need to analyze the factors that win the ranking. Secondly, you need to pay attention to words, be good at using event resources, and use more paid promotions, which can help merchants get as high a ranking as possible.