Is it better to send goods on behalf of others or send them on your own? How to operate?

Shopee is an e-commerce platform in Southeast Asia and Taiwan, China, founded in 2015. The parent company of Shopee is the Southeast Asian Internet company Sea. Merchants want to know how Shopee works best, so is it better to send goods on behalf of others or send them on your own?

Is it better to send it on behalf of others or send it on your own?

In fact, merchants can make choices based on their own business conditions. Shopee currently covers 7 countries and regions, including Malaysia, Taiwan, Indonesia, Singapore, Thailand, Vietnam and the Philippines, and has offices in Hong Kong, Shenzhen and Shanghai.

Currently, Shopee has more than 4,500 cross-border employees in six Southeast Asian countries, mainland China and Taiwan. In 2017, Shopee's GMV reached US$4.1 billion, a year-on-year increase of 258%.

How to operate?

1. Product selection. The premise of product selection is to learn how to test products. Improving the success rate and efficiency of product testing is an important step in product selection and the key to increasing store sales. When selecting products, several angles that are often considered include the current hot-selling products and the hot-selling products of hot-selling stores. It is necessary to distinguish between local stores and overseas stores. When opening overseas stores, it is necessary to evaluate the risks of the categories and find products that suit you.

2. The product selection style of Shopee is different from that of other platforms. For Shopee, it is mainly Southeast Asian style with unique regional color. Some of them focus on breaking through the religious category in the direction of product selection; some girls on the site have makeup requirements, so when choosing the cosmetics category, you need to pay special attention to the price and texture.

3. Product traffic. Traffic is the prerequisite for store conversion and the top priority of Shopee operation. The main sources of Shopee traffic are: main picture + title + keywords + store + fans + off-site, etc.

4. The outstanding feature of excellent stores is that they have formed a model strategy, which we apply to our own product creation. The most important and effective one is keyword drainage, main picture title drainage, and then add their own brand characteristics, this drainage effect is the best.

5. Pay attention to the store. Pay attention to product selection and store more. The store is the ultimate goal of your product selection and traffic diversion. The traffic and conversion rate are reflected in the store. When starting a new store, the first thing you should do is to understand the platform and the market corresponding to the platform, and study the characteristics of the platform.

The so-called practical experience can only be learned, to see where mistakes are easy to make, what are the common problems, and what are the solutions often needed. These can only help you solve urgent problems. Over time, every store has its own stage of development.