How does an Amazon store operate? Things to note when operating on Amazon

Amazon is a very hot e-commerce industry. Like AliExpress, it is a cross-border e-commerce, attracting many partners to join. However, if merchants want to have a foothold on Amazon, they must master the operation skills. Next, we will explain this aspect to you.

1. It is best to think of the title when the product is put on the shelf. Do not change the title frequently or pile up keywords. The grammatical logic must be correct. On other search platforms, a certain amount of repeated keywords and phrases are conducive to improving rankings, but on the Amazon platform, you do not need to pile up too many keywords on the listing. A mistake that many novice Amazon sellers make when they first create listings is that the product title is composed of various keywords. A title without logic will confuse consumers about what you are selling. The product title must be coherent and easy to read.

2. When optimizing product detail pages, do not replace all of them at once; replace only a portion of them, not more than one-third. And each time you optimize a detail page, it is best to combine market demand trends and keyword data evaluation of CPC analysis to replace "attribute words" in small amounts.

3. For optimizing the main product image, if you cannot guarantee that the click-through rate of the "replacement image" is higher than that of the "replaced image", then it is best not to put it first, and never replace all five images at once. If there are variants, you can do AB testing on the variants with poor sales first. If the test is effective, then change the image of the best-selling product.

4. Do not modify the order price multiple times a day and exceed 30-40%; rather use coupons or buy-one-get-one-free discounts, which is disguised human intervention; for lower-priced products, be sure to go to the front desk after changing the price to see if the price is too low and whether it has been added to the "ADD ON Item" label by Amazon. If so, adjust the price.

In addition to the above, merchants must also abide by the platform rules, which is a point that many merchants tend to overlook. Only by abiding by the relevant rules can they bring consumers a good shopping experience and increase store traffic!