What is Amazon visibility? How to improve it?

In the e-commerce platform, we can simply understand the exposure rate as traffic. For novice merchants, they need to pay attention to the exposure rate of their own stores. The following content will introduce the content of exposure rate to all Amazon merchants.

What is Amazon visibility?

Impression refers to the number of times your product is displayed on the customer's browsing page. Many new sellers do not know what session means in the business report. They say it is difficult for them to distinguish the difference between session and impression. In fact, this is very easy to distinguish. Session refers to the number of IP addresses that enter the Listing within an hour. That is to say, if an IP address enters the Listing five times within an hour, it can only be counted as one session, but it can be counted as five impressions. This way, everyone can understand the difference between session and impression.

So what is the significance of the exposure value?

Exposure is actually the basis of click-through rate and conversion rate, which we will talk about later. You can imagine that if a listing does not have enough exposure support, how can it pursue high click-through rate and high conversion rate? If you want to increase product sales, increasing exposure must be the first problem to be solved. Products that cannot be exposed are basically failed products. As a seller, you can imagine that if your product cannot be seen by customers, how can they have the desire to buy it?

Since exposure is so important, how can we increase it?

1. For the search results page on the homepage, most of them are natural search positions for keywords, and a small part with the "sponsor" logo is Amazon's advertising position. As for the exposure of the advertising position, the most effective way is undoubtedly to increase the advertising bid and increase the advertising budget. Increasing the advertising bid can make your product's advertising position rank higher on the homepage, and sufficient advertising budget can make your advertising campaign run for a longer period of time. If these two points are done well, it will ensure a higher exposure of the advertising position.

2. The exposure of the natural ranking position is directly related to the position of the natural ranking. That is, if your product is ranked high in the natural ranking, the exposure will naturally be high.

Now all Amazon merchants should know what Amazon’s exposure rate means. In fact, to increase exposure, you need to make full use of all traffic entrances on Amazon. If you make full use of each traffic entrance, the exposure of your listing will definitely increase quickly.

Recommended reading:

What does Amazon sell on its cross-border e-commerce platform? How to choose products?

How to create Amazon keywords? What are the points to follow?

Can Amazon test images? How to complete the test?