Just now, Daolang broke the live broadcast record of Video Account!

Daolang's online concert was a huge success on Video Account, not only breaking the record of the number of viewers for Video Account concerts, but also providing the brand with huge exposure opportunities and sales conversions through innovative interactive methods and sponsorship models. The success of this concert not only demonstrated the potential of Video Account as a live broadcast platform, but also provided new ideas and possibilities for brand marketing.

Just after 11 o'clock, Dao Lang's online concert "Where Mountain Songs Are Played" which lasted more than 3 hours came to a successful conclusion, breaking the record for the highest number of viewers for a concert on Video Account!

By the end of the speech, the live broadcast had over 52.27 million viewers! The number of likes exceeded 600 million! (Replays not included)

01 The 31st song broke the video account record

The concert started at 8pm on August 30th. Within half an hour of the broadcast, more than 20 million people watched it, and it was constantly shared on WeChat Moments! By the middle of the concert, the number of viewers had soared to an astonishing 41 million!

At that time, Jianshi predicted that this concert would break the record, and it turned out to be true! The concert had a total of 39 songs, including "Wolf in Sheep's Clothing", "Lover", "Punishment for Impulse" and other well-known songs. The moment when the new record was set was the 31st song "Rakshasa Sea City".

I don’t know if the planning team had made careful calculations when initially discussing the live broadcast process, but when the accompaniment of "Rakshasa Haishi" sounded, Daolang also broke the video account concert live broadcast record previously set by Jay Chou, and the number of viewers instantly exceeded 50 million.

It is worth mentioning that as early as August 15, Daolang announced through his personal social media platform that he would hold his first online concert on the evening of August 30. Millions of people had already made reservations for the live broadcast before it started. He and his team had been preparing for this concert for more than a month. The short video clips of the evening concert also became popular in a short time.

Screenshot from Youwang Data

This year marks the 20th year of Daolang's acting career. Listening to the songs he sang 20 years ago, netizens commented in the live broadcast room and expressed their love for Daolang.

Screenshot from Youwang Data

02 Sponsors become the big winners behind the scenes

While watching the live broadcast, Jianshi noticed that this concert was exclusively sponsored by "Guizhou Xijiu·Zhijiao Liquor". Many people in the circle of friends and the live broadcast room said that this sponsoring brand was the biggest winner of this live broadcast and became popular overnight!

This concert not only provides a huge exposure opportunity for the brand, but also converts the audience into potential consumers through innovative interactive methods such as raffles and attention guidance.

As Jianshi noticed, when you click on the avatar of "Daolang", the sponsor's account will also be displayed at the same time, and you can follow it with one click.

When users in the live broadcast room are participating in the lottery, it will be displayed that they need to follow the "Zhijiao" video account before participating in the lottery.

In addition, by clicking on the upper right corner of the concert, you can also see instructions guiding you to "Follow Zhijiao". After clicking on it, you will see the "Zhijiao" video account and official account.

Among the gifts given in the live broadcast room was "Reunion with Close Friends", and advertisements from the sponsors were also broadcast at the beginning and during the concert.

It is worth mentioning that while Daolang’s concert was in full swing, the “Zhijiao” video account was also simultaneously live-streaming the sale of wine, “seamlessly connecting” fans coming from the concert. By the end of the concert, more than 390,000 people had watched the live broadcast room.

The anchor also expressed surprise during the broadcast that his live broadcast room had never been so popular before, and kindly reminded the users of the live broadcast room to consume rationally. It must be said that this innovative concert sponsorship model and cooperation method has a significant effect on brand sales conversion. Jianshi noticed that people in the live broadcast room have been placing orders for products exposed in the concert.

Screenshot from Youwang Data

Of course, the live broadcast room also became a "special session for off-site interaction at the concert" for netizens. Everyone asked the anchor, what time does the concert start? Has the West Sea Love Song been sung? Some netizens said that they were busy buying wine and going to listen to Dao Lang's songs.

Jianshi noticed that the brand’s recent advertising slogan is: "Drink Xijiu on Mid-Autumn Night." It has to be said that the time of this concert coincided with the eve of the Mid-Autumn Festival, and the timing was really wonderful!