Why did Amazon's natural traffic suddenly drop? How can I increase Amazon's natural traffic?

Sometimes, sellers may face a headache: Amazon's natural traffic suddenly drops. This situation brings great trouble to sellers because traffic is the basis of sales. So, what is the reason for the decline in Amazon's natural traffic? This article will explore this in depth.

1. Reasons for the decline in Amazon’s natural traffic

Increasing competition: As Amazon becomes more popular, more and more sellers join the market, leading to increasingly fierce competition. When the number of products in the same category increases, the competition becomes more intense, thus affecting the exposure and traffic of each seller.

Insufficient SEO optimization: On Amazon, SEO (search engine optimization) is very important and can help sellers get higher rankings in search results. If sellers do not optimize keywords and improve product descriptions, they are likely to lose traffic to competitors.

Product quality issues: Amazon attaches great importance to consumer experience. If a seller’s products are frequently returned, receive bad reviews, or receive complaints, Amazon will deem that there are quality issues with the seller’s products and will lower their ranking in search results, resulting in a decrease in natural traffic.

Changes to Amazon policies: Amazon frequently updates and adjusts its platform policies, which may have a certain impact on the seller's natural traffic. For example, Amazon may change the search algorithm and change the way ads are displayed, which may lead to a decrease in the seller's natural traffic.

2. How to increase Amazon’s natural traffic

Optimize product pages: Keywords are the core of Amazon search. Sellers can optimize product pages by deeply understanding the search behavior of the target audience and using relevant keywords. In addition, sellers must ensure that information such as product titles, descriptions, and images are accurate and clear to attract users to click.

Good reviews and ratings: Amazon users tend to check other buyers' comments and ratings on products, so sellers should strive to provide high-quality products and services to get positive reviews and high scores. This will not only increase the credibility of the product, but also help improve the ranking in search results.

Provide differentiated products: In the fierce market competition, sellers need to find their own differentiation points and provide unique products. This can help sellers attract more consumers' attention and increase natural traffic.

Advertising promotion: In addition to natural traffic, sellers can also use Amazon's advertising platform for paid promotion. By selecting keywords and setting advertising budgets in a targeted manner, sellers can increase product exposure, click-through rate and conversion rate.