What should new Amazon sellers learn? Essential knowledge for Amazon newbies

Amazon is a highly competitive and ever-changing market. Only by constantly learning and improving your knowledge and skills can you achieve breakthroughs and success in this field. This article will introduce some key learning content and skills for novice Amazon sellers.

First of all, it is very important to understand the Amazon platform and sales rules. Amazon has its own sales policies and regulations, including product listings, product descriptions, delivery methods, etc.

New sellers should be familiar with and abide by these rules to ensure that their sales activities are legal and compliant. In addition, understanding the functions and tools of the Amazon platform, such as advertising, inventory management, customer service, etc., is also an important part of learning.

Secondly, market research and product selection are one of the important things that novice sellers need to learn. Before entering the Amazon market, novice sellers should conduct sufficient market research to understand the competition and sales potential of different categories and products.

By analyzing market trends, competitors, and consumer needs, choosing the right products to sell will be more conducive to success. You can use the market data provided by Amazon and third-party tools to conduct market research and product selection.

In addition, keywords and SEO optimization are also important things that novice sellers need to learn. On the Amazon platform, buyers usually search for keywords to find the products they need.

Therefore, novice sellers should learn how to conduct keyword research, find keywords related to their products, and optimize them reasonably in product titles, descriptions, tags, etc. This can improve the ranking and exposure of products in search results and attract more potential buyers.

In addition, understanding Amazon advertising and promotion is one of the skills that novice sellers need to master. Amazon provides a variety of advertising tools, such as Sponsored Products, Sponsored Brands, and Sponsored Display, which can help sellers increase product exposure and sales.

Novice sellers should learn how to use these advertising tools to place and manage, and adjust and optimize according to actual conditions. In addition, it is also very important to understand promotional activities and sales strategies for specific festivals.

In the process of learning, it is also a good choice to communicate and share experiences with other sellers and industry experts. You can participate in online training and seminars held by Amazon, learn from the successful experiences of other sellers, and ask them questions.

In addition, joining Amazon seller communities or forums to communicate and discuss with other sellers can broaden your horizons and obtain more valuable information and suggestions.

In short, as a novice Amazon seller, learning is the key to success. Understand the Amazon platform and sales rules, conduct market research and product selection, learn keywords and SEO optimization, and master advertising and promotion skills.