It turns out that the Xiaohongshu account has no traffic because of this!

There are always many problems in operating Xiaohongshu. What is the problem with Xiaohongshu account having no traffic? Let's take a look at this article.

Do you often hear that you have to be vertical when creating an account? Only a vertical account can attract users and realize better monetization? Then, when you just start to update product introductions and practical content, your Xiaoyanjing is very low, no more than 500, and finally you give up on Xiaohongshu.

In recent practice, I found that when you create a new account, you should not post overly vertical content at the beginning. Being too vertical will lead to a narrow audience, poor interaction data, and low account weight.

The data is not good, not because your notes are of poor quality, but because the account weight is too low. How to understand account weight? You can learn with less than 1 cup of Mixue Ice City lemonade. Is there any Xiaohongshu weight? How to understand Xiaohongshu traffic pool?

How can a novice account improve its account weight?

In addition to imitating users' habits of browsing Xiaohongshu and interacting more, you should also post more interactive notes.

What are interactive notes?

That is, notes that can trigger users to like, collect, comment, and share, especially comments. Comments have a high weight and are more likely to bring an account to a larger traffic pool.

Figure 1: Schematic diagram of Xiaohongshu note recommendations The following is an example of a highly interactive note

Figure 2: Highly interactive notes

Through the query of the third-party data platform, the above account has only 150 fans, its account weight is 4, and the traffic is in the 100,000- ...

Figure 3: Weight of Xiaohongshu accounts with hundreds of fans

How to create interactive notes on Xiaohongshu? You can start from four aspects: topic selection, cover, text, and comment area.

1. Topic selection: Choose a highly interactive topic

The topic selection is the core of interactive notes. Questions, requests for help, personal emotions, conflicts between mother-in-law and daughter-in-law, funny things, and self-mockery are all topics that can stimulate user participation. There are many more topics for interactive notes. You can browse Xiaohongshu and pay more attention to the notes posted by ordinary people. Collect them for future use.

The following are five highly interactive notes.

1. Help-seeking topics

Ask for help from Xiaohongshu netizens to stimulate users' sympathy and help, and the titles are mostly "Help sisters, what to do, save me".

Figure 4: Help-seeking topics on Xiaohongshu

2. Avoid pitfalls

Avoid content related to travel, decoration, job hunting, shopping, etc.

Figure 5: Avoid pitfalls

3. Emotional topics

Stories about mother-in-law and daughter-in-law, couples, and children's growth. The opening story instantly grabs the reader;

4. Test-type topic selection

Brain teasers, PK games, voting, handwritten love letters, etc.

5. Accept the topic of good luck

With content such as the God of Wealth, mindfulness, and family health, users will actively reply after reading it;

2. Picture matching: exaggeration to attract users to click

Especially the cover, the curiosity-based style or the cover itself has factors that induce users to click, such as the hair and WeChat dialog boxes on the previous pictures, which can all stimulate users to click.

Figure 6: Curious cover design

3. Copywriting: guiding user interaction

Titles and text, such as some emotional content, sympathy-inducing content, and emotional content, are often presented in the form of stories.

Alternatively, you can embed interactive content in the main text, telling everyone to leave a message in the comment section to see if they have any common experiences. This can increase the weight of the account, similar to this minimalist 4-choice-1 type.

Figure 7: Extreme 4-choice-1 screen

4. Comments: Encourage User Comments

After the user replies, the first person can make a supplementary reply and add a post in the comment section; or add voting content in the comment section, such as some maternity and health content, which will insert the user's body shape condition, motivating users to leave comments and increase interactive data.

Figure 7: Comment area guide

The above is the operation method of interactive notes.

Author: Jiang He

WeChat public account: Jianghe Chat Marketing