How to create an account for a new blogger on Xiaohongshu? 4 steps to operate an account

Are you new to Xiaohongshu and don’t know how to create an account? Here are a lot of useful tips for you!

Why, after posting so many notes, the number of views on my notes never exceeded 1,000, and the traffic was getting worse and worse, and eventually my confidence in running Xiaohongshu was hit.

How should a novice blogger start an account? Based on the recent successful cases of incubating single-article accounts, I think a novice blogger should follow the following four steps to start an account.

Figure 1: Recent self-incubation account data

1. Determine whether the account has violated the regulations?

The account traffic is very poor, which is not only a problem of note content, but also involves the account weight.

If you are a novice on Xiaohongshu, remember not to post marketing content at the beginning. It is easy to be judged as a marketing account by the platform. It is recommended that the account first post interactive questions.

If you are a digital blogger, you can ask what digital products everyone has purchased recently? You can also share a collection of digital products you have purchased recently. The core of the early notes is to attract user comments and increase the weight of the account .

When the number of views of a newly posted note exceeds 1,000, continues to exceed 1,000, and there is constant non-fan interaction, then the account weight is judged to be normal and you can update the notes normally.

If the number of small eyes is less than 300 (estimated) for many consecutive times, and the query using third-party weight software is low, you can consider canceling the account and starting over.

Figure 2: Third-party accounts have high weight

When you create a new account, set your birthday to the day after registration and receive 1,000 traffic coupons for the cold start of new notes. If the account weight is normal and your notes are liked by strangers, you don't need to worry about the weight issue.

2. Choose a high-volume track

The category determines the ceiling for increasing followers. Newbies on Xiaohongshu also need to take advantage of the momentum of the category.

When you are a blogger on Xiaohongshu in the early stage, try to choose a track that is easy to increase followers. The most worthwhile reference is the amateur bloggers who have gained followers rapidly recently.

Use the third-party tool Huitun to select bloggers with less than 10,000 followers, select Weekly Ranking - Monthly Ranking, click Increase Followers - Export Data;

Then study which tracks are involved and what forms of note creation are involved one by one. Can you do it? Choose the track you can do.

Figure 3: Grey Pig Masters Screening Ranking

3. Extremely imitate the content of the benchmark account

After finding a benchmark account, do you just imitate it? No! Instead, you need to imitate the common values ​​and imitate its spirit.

The core is to analyze the cover, title, text, labels, and format of popular notes and then disassemble and imitate them.

Taking three recent low-fan hot articles as examples, the core keywords are marked in red to make them eye-catching.

Figure 4: Example of breaking down a low-fan viral article

After analyzing popular articles, find out their common characteristics. Is it the cover and title that are attractive, or is it the comment section that resonates with users?

Taking APP recommendations as an example, almost all account covers have a small red dot or reminder function. This is a common feature. The red dot is to stimulate user click-through rate and gain more attention.

Figure 5: High click-through rate cover of APP notes

Before imitating, be sure to disassemble it at the pixel level;

Topic: iPhone's built-in mini-games (novelty means a good topic)

Cover: Design-type picture, Mario + red dot, which has a strong visual impact, and the following pictures are about how to set up the game;

Title: No need to download! iPhone comes with so many small games;

Text: brief description, about 200 words;

Tags: game-related keywords, such as game analysis and game recommendations;

Comment area: Small account comments are pinned to the top, you can change these and use them when you write. ‍

Figure 7: Analysis of the APP's super-explosive notes

4. Daily updates

An account that is updated daily can be identified by the system as an active and high-quality account. If you want to have more traffic on your account on Xiaohongshu, you should insist on updating your account daily to maintain its activity.

More importantly, daily updates can help you find operational problems and make adjustments in a timely manner. If you stop updating for too long, you will have less data accumulated and it will be difficult to find more problems.

The above are 4 ways for new bloggers on Xiaohongshu to create an account .

Author: Jiang He

Source: WeChat public account "Jiangheliaoyingxiao (ID: jiangheliaoyingxiao)"