What are the requirements of Amazon platform for product main pictures? How to make Amazon main pictures?

In this highly competitive market, the main image of a product is crucial to attracting potential buyers. Amazon has a series of strict requirements for the main image of a product, and only the main image that meets these requirements can achieve a good display effect. This article will introduce in detail the requirements of the Amazon platform for the main image of a product, and how to make a main image that meets the requirements.

1. What are the requirements of Amazon platform for product main pictures?

Image Quality:

Amazon requires that product main images must be high-quality images with clarity and color accuracy. These images should show the real appearance of the product so that customers can clearly see the details of the product.

Background requirements:

Amazon requires that the background of the main product image must be pure white. This means that the main image should not contain any other objects, watermarks, text, or brand logos besides the product itself. Such a pure white background helps to highlight the product.

Main image content:

The main image should be a frontal view of the product, showing the core features and appearance of the product. Generally, the main image should show the front of the product, the overall appearance, and any important details or features.

Proportions and dimensions:

Amazon also has regulations on the proportion and size of the main image. Generally, the main image should be square or approximately square, and the recommended size is 1000x1000 pixels to ensure high-quality display and scaling.

Product proportion:

The product itself should take up the majority of the space in the main image, ensuring that the item can be clearly seen without being distracted by excessive white space.

Bad quality:

The main image should not show damage, flaws, or any other issues that could mislead customers. The image should reflect the product in its best condition.

Product Packaging:

The main image should not include the product’s packaging or box, just the naked product itself. Amazon requires sellers to show the product’s packaging in additional images.

2. How to create the main image on Amazon

To create a product main image that meets Amazon’s requirements, sellers can take the following steps:

Prepare the shooting equipment:

Use a high-resolution digital camera or smartphone to take photos of your products. Make sure the camera is steady to avoid blurry images.

Set up proper lighting:

Use even, soft lighting to avoid shadows and reflections. Often, a softbox or white reflector gives the best results.

Choose the right background:

Use pure white or a plain white background to photograph your product. Make sure your product is clearly visible on the white background.

Photography composition:

Make sure your product is positioned so that it’s facing the camera. Shoot from multiple angles and perspectives to capture different features of your product.

Post-processing:

After shooting, use image editing software (such as Adobe Photoshop) for post-processing to adjust parameters such as brightness, contrast, color, etc. to ensure image quality.

Image size and format:

Resize the image to Amazon's requirements (usually 1000x1000 pixels) and save it in JPEG format.

Upload to Amazon:

Log in to Amazon Seller Center and upload the main image you created to the product list.

Check and optimize:

After uploading, make sure to check if your main image meets Amazon’s requirements and make improvements or changes if necessary.