How can Amazon sellers avoid being copied by others? What are the Amazon anti-copycat techniques?

Amazon has attracted countless sellers to open stores. However, one of the problems that comes with it is the phenomenon of follow-selling. Follow-selling refers to other sellers selling the same or similar products as yours on the same product page at a lower price, which may have a negative impact on your sales and profits. This article will explore how Amazon sellers can avoid being followed by others, as well as some anti-follow-selling tips.

1. How can Amazon sellers avoid being copied by others?

Being hijacked may not only reduce your sales, but it can also damage your brand reputation. Therefore, as an Amazon seller, it is crucial to take steps to avoid being hijacked. Here are some ways to do so:

1. Build brand advantage: Building a strong brand reputation and unique product features can make your products stand out in a highly competitive market and reduce the possibility of other sellers copying your products.

2. Optimize product pages: Creating detailed, attractive product pages, including high-quality images, clear descriptions, and product features, can increase consumers’ trust in your products and reduce the likelihood that they will be attracted to other sellers.

3. Private label: Consider private labeling to make your products more unique in the market and reduce the possibility of other sellers finding the same product.

4. Apply for Brand Registry: If you are eligible, you can apply for Amazon Brand Registry. This will give you more control over your product pages and take more anti-copycat measures.

2. What are the Amazon anti-sell-by-copying techniques?

In addition to avoiding being copied, Amazon sellers can also take some tricks to more effectively prevent copycat sales:

1. Track price changes: Regularly monitor price changes of your products, and take timely action if abnormally low prices appear to adjust your prices to remain competitive.

2. Continue to monitor competitors: Keep track of your competitors and pay attention to whether new sellers join, as well as their price changes and sales strategies.

3. Set a minimum sales price (MAP): Work with suppliers or distributors to set a minimum sales price policy to limit other sellers from selling your products at too low a price.

4. Complain to Amazon: If you are sure that other sellers have violated regulations, such as infringing intellectual property rights or using unfair means to copy sell, you can complain to Amazon and ask them to take action.

5. Provide excellent customer service: Providing excellent customer service and good after-sales support can make consumers more willing to choose to buy your products instead of those of other sellers.

6. Multi-channel sales: Consider expanding product sales to multiple e-commerce platforms, which can reduce the losses when being affected by copycat sales on one platform.