Private domain is a gold mine, be careful not to kill yourself (Secrets of the second half of private domain in 2023)

The private domain operation model helps enterprises and individuals establish a long-term sustainable business model, increase user loyalty, improve conversion rates and other advantages. However, to this day, there are still many new problems in the private domain. This article describes the relevant content and hopes it will be helpful to you.

There is a proverb that goes: "Looking at the mountain, the horse will die if you run too fast." It roughly means that when you see a mountain in the distance and think it is not too far, you ride as fast as you can to reach the foot of the mountain, but end up running the horse to death.

This story reflects the current situation of most companies doing private domain business: they see the gold mine of private domain and think it is easy to do, so they work very hard, but not only do they get no results, but they also exhaust themselves.

Private domains are not new, but many new problems still arise today. Is your company still facing the following 9 problems and current situations:

01

Keep learning from benchmark cases, imitating others' followers, social networks, copywriting, and even IP. But if you don't know the reasons, data, and conversions behind them, you can only imitate the form and naturally can't get the desired conversion results.

02

I studied the strategies of large enterprises, analyzed benchmark cases, and went on visits and study tours. After returning, I followed their example, thinking that I could be like them and easily achieve performance growth, but it did not work out.

03

The boss/person in charge of the private domain often attends conferences and classes, and also shares and learns internally after returning. However, after actually implementing it, it is found that the team is always unable to understand and digest it, let alone convert it into action standards and processes that can be implemented.

04

Finally, I persuaded the company to hire an agent, thinking that I could be a hands-off boss and just arrange people to connect with them, and I could get growth in private domain performance. But in reality, I found that the agent made money, but my performance did not meet my expectations, and even became worse and worse.

05

At the beginning, I wanted to build the private domain into a moat , but as time went by, I turned it into a stinking ditch. There is quantity but no quality, low activity and conversion . Now I am in a dilemma, it is a pity to throw it away.

06

They are clearly doing private domain "operation", but it is obvious that they are doing private domain sales. Once users enter the private domain, social groups, and friend circles, they will send various advertisements. As a result, users do not convert, are not active, and are blocked and deleted in large numbers.

07

Small businesses only hope for continued growth in sales and profits; however, large enterprises also hope that private domains can improve brand reputation and service experience. However, improving service experience means greater investment. Where is the service boundary? How to balance the relationship between profit and cost is a dilemma.

08

At the beginning, the boss thought it was a good idea, and the person in charge of the private domain was also very enthusiastic, and wanted to turn the private domain department into the company's profit center, which could achieve self-iteration, so that the boss would not have to worry about it, and it would save more and more effort, and even develop new business. Unexpectedly, in the end, there were not many sales, but there were many staff, and it turned into a cost center.

09

After doing all the operations, including IP, traffic generation, content, activities, and community, I thought that the results would be significant and stable and continuous. Unexpectedly, the private domain performance that was still growing last year has steadily declined in 2023.

…..etc

In fact, there are many more questions, so we won’t go into them one by one.

In short, the private domain is still the distant gold mountain, and the enterprise is still the horse eager to rush to the gold mountain.

Companies hope to dig gold from a gold mountain, achieve good results and realize growth, but the results are always disappointing. There are few successful companies and more and more companies failing.

Author: Yan Tao Sanshou