Xiaohongshu current limit detection method + ten reasons for current limit

This article focuses on the common problem of traffic decline for Xiaohongshu creators, introduces two methods to determine whether traffic is restricted, and analyzes the ten possible reasons for traffic restriction. If you also encounter an abnormal decline in traffic on your Xiaohongshu account, I recommend reading this article.

Whether you are an expert or a business owner, you may encounter such problems in your daily operations: The notes you posted have no traffic? Can't find your notes? The traffic of many notes is not very good, but you are not sure whether it is due to traffic restriction or because the content is not good enough.

Today I will summarize for you how to detect whether your account has been restricted and the top 10 most common reasons for restriction.

1. Look at the traffic share

In the Creator Service Center, you can see an analysis of the audience sources for each note, which is actually the traffic share of the note, including homepage recommendations (discovery page) , search (search page) , follow page (follow page) , personal homepage (open the homepage to follow after reading the note) , and other sources (topics, traffic coupons, etc.).

Under normal circumstances, the traffic share of home page recommendations should be the highest. If there is a certain fan base, the follow page will account for the second largest traffic share, and the third largest traffic share is search.

However, if you find that the proportion of homepage recommendation traffic has dropped sharply, or even there is no homepage recommendation, then it is likely that the traffic has been restricted, as shown in the figure below.

2. Look at the collection situation

It is unreliable to determine the inclusion status by title and keywords. Search directly by account name. If the account notes do not appear on the comprehensive page, it is likely that the traffic has been restricted.

However, if notes appear, but the number of notes is small, it means that the traffic distribution is normal, but there are violations.

If multiple notes or all notes can appear, it proves that the account status and traffic distribution are very healthy.

3. If the flow is limited, it is most likely due to the following 10 reasons.

1. There are QR codes or other platform traffic information

If you place a QR code or traffic information from other platforms in your notes, it may be considered an advertisement and thus be restricted.

2. Account frequently deletes and hides notes

If you frequently delete or hide notes, it will be considered that the content is of low quality and your access will be restricted.

3. The account is inactive for a long time (more than one week)

If an account has not been updated for a long time, it will be considered inactive and will be restricted.

4. Private message traffic diversion (easy to be banned)

If you direct traffic in private messages, it may be considered spam and you may be banned.

5. The content is not vertical enough and I don’t know what to do

If the content of your account is not vertical enough and you don’t know what to do, it may be considered useless and thus restricted.

6. A single note is reported multiple times or multiple notes are reported by multiple people

If an account note has been reported multiple times or by multiple people, it will enter the manual inspection stage. In this state, the account traffic will be restricted until the manual inspection confirms that there is no violation or that the violation has been corrected, and the account note will return to normal.

7. Frequent changes to account information

If a user frequently changes his account information, such as nickname or avatar, it will be regarded as abnormal behavior and the flow will be restricted.

8. Not checking for illegal and sensitive words before posting

If you use illegal or sensitive words in your copy, it may be considered non-compliant and thus be restricted.

9. Copying or plagiarizing content (don’t do it)

If you copy or plagiarize content in your notes, it may be considered as infringement and your access may be restricted.

10. Multiple violations will result in traffic restriction

If you violate the platform rules multiple times and are recorded, your account will be considered non-compliant and your traffic will be restricted. Don't worry about any violations. As long as you change all content that may involve violations, your account traffic can be restored to normal levels.

Even if the traffic is restored to normal after the violation is corrected, the violation record will still exist, and the punishment may be heavier next time the violation occurs, so it is recommended that everyone cherish their reputation, respect the rules, and try not to violate the rules.

Author: Vic's Marketing Thinking, WeChat Official Account: Vic's Marketing Thinking