Uncovering the 5 types of Douyin review accounts and 4 key points

This article shares the relevant account types and operation precautions for the operation of good product review accounts. It is recommended for those who want to learn more about Douyin review accounts.

Hello, fellow villagers. I am the village chief.

Many people want to create a good product review account, but they don’t know where to start.

Today, the village chief will share with you what types of common good stuff sharing accounts there are, and what you need to pay attention to when creating a good stuff sharing account.

01 Unboxing Review

This is the most common one, which is to start by saying what you bought, then open the express package and comment on or use the purchased product in some details.

This type of content tends to express narrative, and has relatively high requirements for bloggers in terms of copywriting and content shots.

The content should be coherent so that others are willing to listen to what you have to share. Sometimes you can add some reviews of strange products to increase interactive exposure.

This is a standard approach. The key is to choose some popular products to unbox and take advantage of the traffic of popular, seasonal products.

There are some requirements for the host's organization, editing compactness, product selection, appearance, etc.

02 Scoring type evaluation

This type of assessment is mainly innovative in form.

Strengthen the pure product explanation through a format.

For example, after experiencing something, some bloggers would express their opinions by holding up signs with “√” or “x”.

There will also be ratings and star recommendations based on dimensions such as appearance, practicality, cost-effectiveness, price, and brand.

03 Rigorous evaluation

Many people should be familiar with the account of Dad Review.

This type of account tends to be more rigorous, and provides users with more professional purchasing advice by shaping the details, data, and tool tests of the product by the father and his team.

This type of evaluation and recommendation method has relatively high requirements for the team's shooting, testing, products, etc., and takes a relatively long time.

But it is easier to establish your own brand awareness and gain users' trust.

04 Professional Evaluation

There is another category that belongs to professional people. Many bloggers who review and unbox products are ordinary consumers.

The reviews given are more of superficial suggestions, such as whether it tastes good, how much there is, whether the packaging is good, etc. They can also be called amateur reviews.

In this category, the assessors are either practitioners in the industry themselves, or individuals or institutions with some assessment qualifications and capabilities.

For example, a PhD from a food research institute, a researcher from a cosmetics agency, an evaluator in the jewelry and apparel industry, etc.

These are helpful in building user trust.

At the same time, we can also give more professional opinions on product evaluation.

05 Vertical Assessment

Many review bloggers test everything.

For example, videos, beauty, toys, home furnishings, etc. This kind of large and comprehensive evaluation has a wider coverage.

Of course, some bloggers are more focused, such as only doing cosmetics unboxing, toy reviews, or only doing food and clothing reviews.

I have seen a male blogger who specializes in reviewing women's clothing. He reviews in a rigorous and extreme manner and has gained a lot of attention from female fans.

To be honest, visiting food restaurants and hotels is essentially a type of evaluation.

The above are the five most common types of reviews, each of which can attract users’ attention and produce sales effects.

06 Four key points for creating a review account

So in the process of creating this type of account, there are four points I want to share with you.

1. Focus on the product itself

When it comes to product evaluation, the core is still the product.

Don't overemphasize the basic settings, scenes, and characters. Most reviews are just an ordinary background.

There is no need to think about any plot, just present the basic concerns of users about the product.

I have seen many accounts where people remember the plot after watching the video but ignore the product.

2. Strengthen purchase guidance

There is a type of review account that has completely gone astray.

The videos are telling users that they cannot buy this and cannot eat that, and the direction of the videos is not to encourage users to consume.

It will be difficult to sell products and accept advertisements in the future because users’ minds are focused on avoiding scams rather than buying what is worth buying. 250,000 followers on Douyin, 30 orders.

3. Common high-frequency products

The essential purpose of doing reviews is to promote products, not to avoid pitfalls.

You have to buy and test each product yourself, which is equivalent to spending money to shoot videos for the merchant.

Therefore, in order to maximize the profits from video sales, you have to choose the right products.

Why do many good reviews focus on testing food, small furniture and department stores? Because these products are popular among a large population, have strong demand and are easy to consume, which provides certain guarantees for transactions.

4. Differences in assessment formats

We have shared five types of evaluations earlier. When we create specific accounts, we can derive 100 types of accounts.

The product being tested has not changed, only the form has changed.

For example, couple evaluation, brothers evaluation, couple evaluation, father and daughter evaluation, BMW evaluation, executive evaluation, grandfather and grandson evaluation.

It can be evaluated by one person, three people, or multiple people can be invited to taste and evaluate the product at the same time.

Another example is to change the production location from indoors to outdoors.

Replacing the ordinary face show with a cartoon toy headgear, etc., these differences in form will increase the appeal of the content.

But the essence remains unchanged, it is the product itself.

Author: Village Chief

WeChat public account: Shili Village (ID: shilipxl)