What is a responsive independent website? Why should we build a responsive independent website?

For independent website sellers, catering to consumers’ shopping habits is one of the key factors to improve conversion rate. As the proportion of mobile shopping continues to rise, mobile terminals have also begun to attract attention from all parties.

1. What is a responsive independent website?

Responsive independent website, in simple terms, means that the website can flexibly adapt to different terminal devices. Whether the website is on the PC, mobile terminal, or tablet, it can have a good display effect without image deformation and layout imbalance.

2. Why do cross-border sellers need responsive independent sites?

1. The proportion of mobile shopping has increased: With the rapid popularization of smart phones, mobile phones have gradually become an indispensable part of people’s daily lives, and people’s living habits have also undergone tremendous changes.

According to the latest report from payment company Klarna, 68% of American consumers now prefer to shop online via mobile phones, especially the younger generation, compared to 2019. Obviously, if your website does not have a mobile version, your audience will be greatly limited.

2. Lower cost: Compared with making a mobile website, the cost of a responsive standalone website is lower. For novice sellers, or even small and medium-sized sellers, a responsive standalone website can take into account all devices and reduce costs. It is obviously the best website building solution.

Of course, if the brand is selling well, it is better to make a mobile website. Because the design specifically for mobile terminals can better meet the needs of mobile devices such as touch operation, small screen size and fast loading speed, thus providing a better user experience.

3. Good for search ranking: Currently, Google and major search engines recommend responsive design because it can effectively improve the user's browsing experience and reduce the bounce rate. Therefore, whether it is a responsive website will also affect the search ranking.

4. Reduce workload: Compared with two separate websites, a responsive independent website has another advantage, that is, the content only needs to be updated once. Whether the seller is listing new products, updating SEO content, or modifying TKD tags, it only needs to be done once, which can reduce the seller's workload to a certain extent.

However, one thing sellers should note is that because the mobile screen is smaller, in order to match the display effect of the mobile terminal, there will be certain restrictions when laying out keywords.

In summary, responsive independent sites are still necessary for cross-border sellers, but this also needs to be decided based on personal business conditions, financial reserves, and specific needs for the website.