When people talk about selling goods, they always think of selling clothes or snacks, but rarely think of selling books. Because everyone subconsciously assumes that now that we have mobile phones, few people are willing to read. But the fact is that there are still many people willing to pay for good books and classic books. One of the reasons is that there are too many Chinese people, and even the smallest group can number tens of millions. So today the village chief will share with you six common book list number monetization models. 1. Manage book list numbersYou must have seen speech clips of a series of entrepreneurs such as Jack Ma, Pony Ma, and Cao Dewang on Douyin. They are usually two to three minutes long or even as short as a dozen seconds. In addition to domestic ones, there are also videos of public speeches by foreign entrepreneurs, which will be edited into countless small clips. So who actually watches these videos? The core users are still professionals in the workplace, such as professional managers, small and medium-sized supervisors, and entrepreneurs, regardless of whether they run a small store, a small Taobao store, or a medium-sized company with dozens or hundreds of employees. Relevant books will be recommended in these videos and account showcases. In addition, the video accounts that generally sell this type of books are matrix-type, with dozens or hundreds of accounts publishing. Others will specialize in editing the speech videos of a certain entrepreneur, such as Jack Ma, Cao Dewang, etc. 2. History Book List NumberThere are many classic historical books that are must-haves in almost every household. You can choose not to read them, but you cannot feel uncultured. For example, Three Character Classic, Hundred Family Surnames, Thousand Character Classic, and Three Hundred Tang Poems are specially prepared for children. Zeng Guofan, Records of the Grand Historian, Dream of the Red Chamber, Journey to the West, Five Thousand Years of Chinese History, etc., are prepared for adults. What history books sell is knowledge. You don’t have to read the books, but you can’t live without them. Therefore, when selling this type of books, we must emphasize the importance of culture and classics. 3. Emotional Book List NumberWe often read a book because we are moved by a sentence, so there are similar quotation book lists. Shoot a video with one page of text, and use a pen to underline a sentence. Another way of interpretation is to make a mashup, mixing and editing various related videos of TV dramas, variety shows, interviews, etc. Some will use the original voice, while others will be dubbed by the author himself. But the biggest problem with this type of account is that it is difficult to create a hit, and it relies on matrix accounts to make a living. 4. Children's Book List NumberThe accounts in this field are completely ignored by everyone . On the one hand, many people have not yet started a family or a career, and on the other hand, many people think that their parents have already bought it. It is precisely this perception that all parents have bought it that leads to insufficient attention in this regard. In fact, many parents themselves don’t know what to buy, especially those born in the 1990s and 1995s. There are four directions for children's book list numbers: The first is the knowledge type , which includes Three Character Classic, Thousand Character Classic, Three Hundred Tang Poems, as well as various books on animals and literacy. The second is educational ones , such as puzzles, drawing and so on. The third type is homework , which includes writing exercises, arithmetic and so on. The fourth is for single products . Find one or two books with obvious profit points, keep filming and emphasizing the benefits of your product. Even if there is only one book, you can sell hundreds of thousands of copies. 5. Wholesale Book Order NumberHave you ever come across a live broadcast of a book clearance sale on Douyin, with the background being a large book warehouse where workers are packing and shipping books? Then the host tells you that books are on clearance sale and all items are discounted by up to 80%. In fact, many live broadcast rooms like this use fake backgrounds made of green cloth. Then go to the local bookstore or book wholesale market to record an hour or two of video in advance, prepare several scenes, and just rotate them every day. The anchors prepare fixed lines of dialogue in advance. Those with good expressiveness will appear on screen, while some will directly make recommendations in voice-overs. However, it is too difficult for ordinary people to operate wholesale book order numbers, because the core is product selection and traffic investment. 6. TCM Book List NumberRegarding the list numbers of traditional Chinese medicine books, the village chief has previously written a separate article to introduce it to everyone in detail. Original text: You can earn hundreds of thousands with just one book. This article explains in detail the logic of using Douyin’s book list account for middle-aged and elderly people. You can do it after reading this! Here, I would like to emphasize three points: First, the demand for Chinese medicine and health care will never stop, so the sales of this type of books will continue. Secondly, you can create a list of traditional Chinese medicine books on Douyin, and the same can be done on Kuaishou and video accounts. Thirdly, when buying Chinese medicine books, you need to learn how to find quality books and find a valuable book that can make a profit, such as the previously popular "Tudan Fang". Well, the above are some directions and cases on the monetization of book list numbers. Its operational feasibility is relatively high because the official has a selected alliance. You can find products yourself and just need to shoot good videos. But the same thing goes, if you want to make money with the book list account, you have to create a matrix account. After all, reading is a boring and inhumane thing. Creating a sense of anxiety, causing resonance, analyzing pain points, and emphasizing benefits are the core of book list videos and selling books. Author: The village chief lives in Shili Village Source: WeChat public account "Shili Village (ID: shilipxl)" |
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