An ordinary girl created her own cultural and creative brand through Xiaohongshu, with 45,000 views for one video

"An ordinary girl's road to success, Xiaohongshu fulfills her dream of cultural and creative industries." In the era of booming self-media, how did Ami grow from an ordinary girl to a cultural and creative brand manager? What enlightenment can her successful experience bring to us?

A few days ago, I was talking to a friend and I felt that Xiaohongshu is the best opportunity for ordinary people to have their own brands.

I have seen many people who have tens of thousands or hundreds of thousands of fans and are hardworking in creating content and products. They have built their own brands through self-media. Ami is one of the girls who has done particularly well.

She started out by posting diaries, then became a digital blogger and created her own cultural and creative brand. Not only that, her advertising quote is four times that of other similar bloggers.

How did she do it?

1. Tone/composition aesthetics

Ami is a designer and has a high aesthetic ability, so her videos have great aesthetics in terms of color and composition. Moreover, she has been working in self-media for a long time and her video editing is relatively mature. You can watch more of her videos in your spare time to learn composition and editing rhythm.

2. Distinctive accent

On self-media, a person's image is generally composed of vision (appearance), hearing (voice), and thoughts (content). The voice is a very important part, especially a distinctive accent, which will make you more distinctive.

Ami's voice and accent are quite distinctive, so whenever her video is released, even without the pictures, old fans will know who she is, which is a beneficial personal label.

In addition, people who look cute are particularly suitable for self-media. They are not aggressive and make people naturally relax and trust them.

3. Use practical tutorials in human language

When creating digital content, it is easy to talk about a lot of parameters and concepts that ordinary people cannot understand. If your target audience is young women with purchasing power, rather than senior enthusiasts, it is not suitable to do so.

The content of ami is expressed in words that ordinary people can understand. It speaks in human language while remaining sincere, neither praising nor criticizing others. This is the key to attracting more loyal fans.

4. Develop a unique model around your expertise

What troubles many partners is that they don’t know what to do.

Everyone has different strengths. For example, Ami is good at "having high aesthetic ability with personal characteristics and outputting it into works." She started with making hand diaries, and then did very good photography, design works, video editing, and then designed her own cultural and creative brand, forming the current "digital + travel records + original cultural and creative brand" model.

There may be some detours along the way, but if you start from a small point that you are good at, continuously output and externalize it, and use self-media as a lever to amplify it, more people will see it, and it will have a certain influence. When you reach a certain stage, you will feel the "push back" of destiny.

Just like what Ami said in the video: "Do what you are good at, show your creativity, your inspiration, your process and your results, so that people want to establish a connection. This connection is often the starting point of many new plots."

5. Walk slower and more steadily

Many bloggers that I have analyzed and followed may stop updating after one or two years, or even half a year, sell their accounts, and do something else.

But ami has been around for more than 6 years since 2018, and its vitality is getting stronger and stronger.

Although she currently has only a little over 100,000 fans, her fan stickiness is particularly strong, which is an important reason why she can have her own cultural and creative brand, become the special partner blogger of Xiaohongshu for the Apple 16 conference, and appear on the opening screen of Xiaohongshu.

What ami's fans like is her sincerity and her steadiness in taking each steady step forward.

I was once lucky enough to be on Zhihu’s homepage. At that time, I only had more than 300 fans, but I spent 20 to 30 hours collecting materials for an article. I asked the editor why he chose me, and he said: "Your content is very sincere and down-to-earth, and you have great potential."

Although there are many competitors in today's self-media, they are also becoming more and more impetuous, and steadiness and sincerity are very valuable.