What are Amazon keywords? What are the three types of keywords?

Amazon attaches great importance to products, so product listing is very important, including product titles, keywords, pictures, etc. Keywords allow users to accurately search for your products. So what are Amazon keywords?

1. What are Amazon keywords?

Amazon keywords are also called Search Term. Keywords are commonly known as product names. Therefore, determining keywords is the top priority in product information editing. Accurate and correct keywords will give products more exposure opportunities and increase the chances of buyers searching and seeing products. Keywords are divided into main keywords and long-tail keywords.

2. What are the three types of Amazon keywords?

Product name + product description + brand name.

3. Basic methods for determining keywords

1. Observe the detail pages of competitors of similar products, extract the most frequently appearing and product-related phrases from their titles, descriptions, 5 bullet points, and reviews, and record them;

Try to include as many as possible without missing anything. You can also refer to the corresponding hot words of the same product on other platforms such as eBay.

2. Use the keyword tool scientificseller to expand the extracted keywords in depth.

3. Use other keyword search expansion tools such as Google Adword, merchantwords, KTD, etc. to dig out other keywords related to product functions and performance and record them.

4. Use Google Adword to verify the search popularity of the keywords you recorded previously, and sort the keywords (from high to low popularity).

5. The platform on which the product relies is Amazon. Amazon is also a search engine in a sense. The search terms on this search engine are also ranked by popularity and relevance.

Therefore, you need to search the above sorted keywords one by one on Amazon and make the final ranking of the keyword importance.

In general, Amazon keywords are actually the components of product titles and are also the search terms that people enter in the Amazon search bar.