What are the methods and techniques for selecting products on Amazon? What should you pay attention to?

On Amazon, people usually open a store. When opening a store, in addition to promotion, the most important thing is product selection. Amazon has many popular categories of products. What are the methods and techniques for selecting products on Amazon?

What are the methods and techniques for selecting products on Amazon?

1. Avoid highly competitive categories

3C electronics (cameras and photos, mobile phones and accessories, computers and accessories), food, clothing and jewelry, media (virtual products), and toys.

Although these categories have high demand, they are also very competitive, rely on the supply chain, and are very troublesome, so they are not recommended for novices.

2. Start from product size

The size and weight of the product are important factors affecting logistics costs. Amazon divides the size into standard size and oversized size.

Choosing small and light products can reduce logistics costs, and if you send them by FBA, the inventory volume will also be larger.

3. Product price range

The price of a product is a science. Products that are too low-priced actually have no profit.

Taking into account the first leg, FBA delivery fees, warehousing fees, platform commissions, and advertising investment, if your product is priced below $18, it will be difficult to support these investments.

The range between 18 USD and 35 USD is more suitable for novices to operate. Users are prone to impulse buying and they can also make a profit.

4. There is a certain demand and little competition

The monthly sales of the top ten product keywords are no less than 300, which proves that the product has a certain demand. The daily order volume is around 10, which is not bad for a novice.

The number of reviews for the top ten keywords of a product is no less than 3, and the number of reviews for a product is less than 100. The number of reviews is the most representative indicator of product competition. Secondly, the review score is also a reference standard. It is best to find products that are less than 4 stars but sell well, indicating that this product has room for improvement.

How to find such products? I usually use tools to find them, but I have to say in advance that product selection tools are charged.

This tool is called "junglescout".

This tool has a product selection database, and you can filter based on the reference criteria I mentioned above.

Then junglescout will collect Amazon's product data, find out those products that meet your needs, and then manually filter to find those products that can be made.

Of course, the methods and techniques of selecting products on Amazon are the most important. You still need to select products with high cost performance. Some slow-selling products in your store need to be removed from the shelves in time to avoid affecting the overall traffic of your store.

Recommended reading:

How is Amazon FBA delivery fee calculated? What is the calculation formula?

What are the requirements for Amazon FBA warehouse entry? How to apply?

Can I change the price after Amazon FBA warehouses are in stock? What are the strategies?