Do you have any misunderstandings about the rules and logic of Tik Tok?

This article is very long and it is not easy to finish reading it; mobile data is not expensive, but experience is valuable; when everyone has the patience to finish reading this article, they must have understood some of the value of this article and learned some of the essence.

The TikTok platform is recognized by everyone as the leading traffic channel, so TikTok has made the entire network crazy.

However, different platforms have different logics. The premise of using a platform well is to fully study the platform, so there are very few people who really understand, can read and use Douyin well. Today we will systematically talk about the understanding and judgment of Douyin from the user's perspective.

01

Whether you can use channels and promotions to bring in continuous new traffic is the key to determining whether you can continue to make money.

Good products also need good channels, because "even good wine needs no bush".

After many people make a product, they usually rely on themselves and people around them to promote it, but before long, they find that the product is not selling well. Why?

The first thing to examine is the product. Don’t immediately assume that there is a problem with the distribution channel.

If there is no problem with the product, then we need to see whether the pricing is reasonable or whether it is too high, hindering consumer demand.

When the performance of many products shrinks, the first move of the marketing operations team is to lower prices, which is a common strategy used to test consumer reactions.

If sales performance still does not improve after the price reduction, it means that your traffic channel is outdated and you need to find a new traffic channel.

What kind of channel is a good channel?

A channel that can steadily bring you new traffic is a good channel.

The channel can be self-media, offline stores, business partners, or even government resources.

Many people cannot obtain Internet traffic and attribute the reason to the fact that they do not have an IP. They believe that as long as they establish their personal IP, all problems can be solved. In fact, this is not the case.

Just because you have a personal IP doesn’t necessarily mean you have traffic.

Celebrities have personal influence, and are well-known in their acting, singing, dancing and other professional fields. They have good looks, good figures and talents, but not all celebrity live broadcasts have traffic. Moreover, it is not news that celebrity live broadcasts fail to bring goods, and sales are in the single digits.

But for celebrities, fans who take the initiative to help them discuss and promote everywhere, call people everywhere, and share the celebrity live broadcast rooms are the channels to attract traffic to the celebrity live broadcasts.

In order to get the traffic of the channel, you must be able to use the channel well. First of all, you must know the channel, understand the channel, and understand the logic behind the channel.

Many brands use content marketing to increase traffic. Simply put, it exchanges content for traffic, not relying entirely on investment.

Moreover, most of these brands also adopt matrix marketing, with multiple different IPs set up on each platform and a multi-IP multi-platform distribution format. They use different platforms and different angles to obtain traffic, and do not put all their eggs in one basket, making it preventable and controllable.

So in everyone's eyes, it seems that the operation teams of these brands can handle any platform.

They can do this because the operation teams of these brands have a thorough understanding of the logic of different platforms.

No matter which platform you use, you must pay attention to traffic. Only with content, you cannot increase the volume; relying solely on traffic will be too costly; combining the two and using the "content + traffic" approach is scientific and will bring good returns.

This is a very simple logic, but many people don’t understand it.

02

Many people have said the same thing to me: Why do you catch every Internet boom?

In 2010, I started to lead a team to do Internet marketing. Before 2013, I mainly did B2C e-commerce promotion. From 2013 to 2015, I covered WeChat business companies, including a well-known WeChat business enterprise with a value of over 10 billion yuan. In 2015, I started to do WeChat business myself, and at the same time started to get involved in mobile social e-commerce. In 2017, I started to get involved in social new retail, and at the same time focused on the research and practice of social commerce and social marketing, and have been doing it until today.

In 2018, we started to research and operate live streaming and short video traffic diversion. We also created a content industry platform in 2018 and signed a letter of intent for tens of millions of dollars of investment with well-known institutions. What’s important is that the five years from 2018 to 2022 are also the most important five years in the development of Douyin, and we have been studying it.

Is it easy to delve into an industry and continue to study it for 12 years? - It is definitely not easy.

If you delve deeply into an industry and accompany it in its evolution , your success is inevitable .

Everything has two sides, and the same is true for Douyin . Douyin's ecosystem has large traffic, but also large flaws.

Douyin does have a lot of traffic, if you can produce a hit, he can also produce a hit;

The traffic of Tik Tok changes a lot. It may be there today but not necessarily tomorrow.

From time to time, there are various negative comments about TikTok on the Internet, and many people are calling for switching to other platforms.

But it is undeniable that Douyin is still a fertile ground for new brands and new categories to take root, grow, branch out, bear fruit, and create influence.

If we think back to the well-known internet celebrity brands in recent years, including this year, they were basically born on content platforms such as live streaming and short videos. Most of them were produced by Douyin, and the ones with the greatest influence also came from Douyin.

Where there is traffic, there are consumers, and there is the market .

So if you want to grasp the traffic trend, you cannot ignore the Tik Tok platform.

03

Some people say that it is difficult to make money on Douyin. It is not that it is difficult to produce a hit, but the platform requires you to continuously and stably output content, which is difficult.

Tik Tok internet celebrities cannot compare to TV and movie stars because they become popular quickly on Tik Tok but become obsolete even faster. It is difficult to remain popular.

We often say that we can read people and their minds. On short video platforms, there are few readers, but more viewers.

When people watch short videos, they are more for visual communication and emotional infection, but short videos are not likely to trigger people's deep thinking.

Reading is different. It is like having a conversation with someone. It involves a thinking process and will lead to long-term identification with a person.

The characters and content shown in short videos are mostly produced through artistic packaging and processing such as scripts, planning, dressing and makeup. Therefore, beautiful and distinctive people in Douyin are more likely to become popular, but it is unknown whether this person is real or fake, and whether he or she actually has depth and connotation.

In the content era, everyone wants to build their personal IP, but more people can only become traffic influencers.

On the content platform, you dance the same dance, sing the same song, and shoot the same skit. You may be popular today and she may be popular tomorrow. You may be popular today and you may be hated tomorrow. It doesn’t matter, because there will be a new person who will become popular soon.

When creating content on Douyin, the platform doesn’t care whether you can remain popular or not, because it is not important to the platform at all. When anyone leaves, someone else will immediately fill the position. Even if the background music is the same, but the person is different, it will still bring a different sense of freshness to users. For the platform, this is enough.

Why is it easier for people to become internet celebrities in the era of short videos?

Content creation requires freshness and emotional sensitivity , constant inspiration, and stable output .

According to TikTok’s algorithm, if you want to have periodic bursts, you must have a stable content output. This logical requirement is a very high assessment standard for content creators.

Therefore, if you want to do Douyin well and use Douyin well, you must have stable and high-quality output, which is very challenging.

Although the Douyin ecosystem is a harsh test for content entrepreneurs, Douyin is particularly suitable for businesses to take root and grow.

The ecology of Douyin and traditional e-commerce platforms is different. Douyin is like a super temple fair, while traditional e-commerce platforms are super shopping malls.

Why is it so difficult to make money on TikTok even if you have stable content quality and output?

This is because Douyin’s traffic model determines that the competition is cruel.

Why is competition so fierce?

Because Douyin is a global interest e-commerce platform, you face competition from all product categories.

Browsing Douyin is like visiting a temple fair. Most people are just browsing randomly. If you see something new and interesting that you think is fun and not expensive, you might just buy it. He may sell this today and something else tomorrow. It just depends on who is better at shouting. You are an impulse buyer.

The reason why traditional e-commerce is called a shopping mall model is that it is a search-based e-commerce model. Customers actively look for things when they go to buy, and they have a clear idea of ​​what they want to buy in advance. After searching, they shop around and make various comparisons. They will care about the brand, reviews, and after-sales service. They will compare which store is more affordable and has a higher reputation. If they do not buy something for the time being, they will collect the store or product. This is a more rational consumption.

On traditional e-commerce platforms, active search traffic accounts for a high proportion and consumption willingness is strong. Although the traffic is not as good as Douyin, the customer quality is high and the transaction amount is also high.

On traditional e-commerce platforms, traffic is divided according to keywords of different categories. Different merchants belong to different tracks, and competition is relatively orderly.

Just like every shopping mall in every city, people go to different floors for different shopping needs. Because different floors sell different product categories, merchants in the same category are in competition. The shopping needs are different between different floors, so there is no competition between them. Instead, there is complementary traffic.

Taking the Tcat e-commerce platform as an example, when you bid, you are simply competing with your peers for traffic in searches for similar products.

Merchants bid under the same product category. The costs and profits of similar products are transparent. Once the bidding reaches an equilibrium point, no one will bid at a loss, so everyone will make money.

The Douyin platform is more like a temple fair, like a competition in all categories, because when you go to the temple fair, you are not sure what you will buy, you just shop around and if you come across something particularly fun or affordable, you will not consider the after-sales service at all and will just buy it if you like it.

So when we invest in traffic on TikTok, who are we competing with?

We are competing with all the merchants.

So when you are competing with all the businesses, even if you beat all your peers, there is still a king on Douyin waiting for you.

Everyone has a limited amount of money they can spend each month.

On the Douyin platform, there are many temptations for eating, drinking, and having fun. It is not easy to attract people to spend money with you.

If you want your product to stand out, does your anchor have outstanding talents?

Therefore, the live broadcasting words and rhythm of the merchants are carefully designed to quickly attract everyone's attention, and then guide you to make impulse purchases and quickly close deals. This involves a very core key issue, which can be summarized as - how to induce people's impulse purchases without violating the Advertising Law ?

The answer is to keep testing the boundaries of law.

04

Why is it so difficult for someone to continue to be popular on TikTok, even if you are very patient, hardworking, and dedicated?

Even if the anchor has a very good mentality, very stable output, and can beat most competitors, it is still difficult to remain popular on Douyin.

This is determined by Tik Tok's algorithm.

Tik Tok’s algorithm does not support a person’s continued popularity.

The operations of Weibo and WeChat public account platforms share a common lesson in this regard.

What lessons?

Big Vs have huge numbers of fans, they have direct contact with their fans, they have great influence, they make money through multiple channels, and all the money they earn is theirs. Once they get rich, they tend to become inflated and have problems. The platform will then have to bear joint liability, and will also be criticized by netizens for poor supervision.

It costs a lot for a platform to build an ecosystem, and there are also huge operating and regulatory costs. The big Vs make money, but the platform doesn't get a share of the money. For the platform, the investment and return are disproportionate, and the input-output ratio is not commensurate with the risks and responsibilities.

This problem first emerged on Weibo.

Therefore, Weibo turned to information flow algorithm before other self-media platforms with pictures and texts.

So later, a huge change occurred in the self-media platforms: they all became information streams.

So starting from the past few years, the term "information flow advertising" has frequently appeared in everyone's mouth.

So what does information flow mean ?

Information flow means that I recommend what you like based on what I judge.

The advent of the information flow era has profoundly changed the difficulty of attracting fans' attention and reduced the value of fans.

If you have 10 million fans, can you say that you have traffic?
The answer is no!

If you have 10 million followers, does that mean 10 million people can see your content?

The answer is still NO!

Even if you have 10 million followers on Weibo, if you don’t put any advertisements in your Weibo live broadcast, there will still be no one in the live broadcast room.

The fans are still your fans, but they are not the same fans as before. Their relationship with you has changed.

There is a fan headline on Weibo, which is an advertising tool invented by Weibo in order to make you spend money on advertising. Once you place an advertisement, Weibo will let your fans see the push about you.

The “Dou+” of Douyin is learned from Weibo.

This change may seem insignificant, even insignificant, but the change in fan value is huge.

Fans have changed from people who really care about your content to people who were once interested in you. The relationship has become awkward.
So, even if you have 10 million fans, it is difficult for your content to be seen by 10 million people, because the platform may not necessarily push your content to them.

If he likes, reposts, and comments on your posts multiple times, the platform will determine that he is your die-hard fan and really likes you. If you continue to update this type of content, the platform will really push your content to him. The platform decides whether to push your content to everyone based on the readers' behavior. The same is true for fans.

Taking WeChat public accounts as an example, these old readers will be defined as “frequent readers”.

So today, when you have fans, it just means that when you face the platform algorithm, these people will have an extra label. The advantage is that when you place advertisements, they will be more accurate than people without fans (labels).

For example, if you have 10 million fans, it means that when you place an advertisement, the platform will give priority to pushing content to fans who have recognized one of your content in the past and followed you, which is equivalent to doing a screening in advance.

This screening mechanism makes your advertising efficiency 10 times higher than that of people without screening. So you need to spend as much money as possible to increase the probability of fans seeing you multiple times within a certain period of time.

This is a cruel truth, do you understand? You are only qualified to vote if you have many fans.

From this perspective, Tik Tok's interest algorithm reduces the value of fans, making the action of following them worthless. People are even less willing to follow new anchors, because the platform will push the content I like to me anyway.

If amateurs and their works want to be recommended by the platform, they have to choose one of the two: 1. One of your content really suits the tastes of the platform and the public, and can help the platform increase the activity and length of stay of some users; 2. You are willing to spend money to attract traffic.

Therefore, on platforms such as Douyin, people who are willing to join WeChat and Moments and can be directed to your private domain are your true fans and your effective private domain traffic.

The purpose of the evolution of Douyin's algorithm is to prevent a person from making continuous profits in the long run by relying solely on the influence of fans.

If a person is popular but cannot continue to create value for the platform, the algorithm can gradually reduce your popularity until you spend money on traffic.

Even if you are willing to spend money on traffic for a long time, the algorithm cannot allow you to dominate the top traffic for a long time. It is an unhealthy ecology for a platform to rely too much on one or two top anchors.

Many people understand this logic, so many people use guerrilla tactics on Douyin. If they spend money on traffic and get a good return on traffic, they will continue. If there is no good return, they will immediately change the content, products, or anchors. In any case, they will not stick to one thing.

The Douyin platform is similar to the entertainment industry. There is always a steady stream of new people pouring in, and they want to be famous, which also brings a sense of freshness to everyone, so Douyin is not afraid of these people taking advantage of it.

This is a "squid game" and everyone thinks they may be the lucky one, but you have to understand that there are more people just supporting roles, and you may soon become one of them.

05

Ordinary people are only willing to work hard when they see high returns and high growth .

There are two rules for Douyin’s smart delivery , one is explicit and the other is implicit .

After gaining rich experience in Douyin advertising, I feel that sometimes intelligent advertising is better than manual advertising.

After all, big data is better at matching users with products. But we cannot rely entirely on smart delivery.

In the new era, in addition to being able to make delivery plans and allocate traffic, pitchers must also understand content planning and be able to attract precise target customers through short video content strategies and live broadcast room planning.

In other words, what is needed in the new era are pitchers who understand "data analysis + content planning", and such talents are hard to come by.

The mainstream Douyin operation sharing model on the Internet is very simple, following the basic logic of Douyin delivery, which is what we call explicit rules.

1. First select the product, refine the selling points, design the sales pitch, calculate the commission space and traffic budget, so that the decision-making cost is very low.
2. When shooting a short video to promote products, if the effect is not ideal, then redesign it, be creative, and shoot the short video again. The goal is to produce a short video with a qualified conversion ratio.
3. Use Qianchuan Investment to spread it to as many people as possible, increase sales, increase cash flow, and reduce product and supply chain costs.
4. Change the creativity, reshoot the short video, rebuild the traffic plan, repeat this process over and over again, and finally change the product.

So what are the hidden rules?

1. The higher the algorithm efficiency, the shorter the product life cycle

If you promote your product vigorously on TikTok, the algorithm will know to whom the product should be pushed. The algorithm can efficiently screen out those who are suitable for your product from hundreds of millions of users, and your product may indeed become popular all of a sudden.

The more efficient the algorithm is, the easier it is to screen out potential customers at once, so product selection, supply chain, and content output must have plans to keep up.

Therefore, the products must be good and suitable for repeat purchases, and the service must also keep up. Only in this way can we become more and more stable and have steady growth.

Otherwise, after a short-term outbreak, various plans and operations will not be able to keep up, performance will immediately drop to the bottom, and costs will be high.

Therefore, veterans of Tik Tok will not look at other people’s promotions about their daily sales.

The length of your live broadcast, the number of orders you made, the average order value, and the total transaction amount are all publicly available.

Experienced Douyin users will look at your actual sales and will do so for several months in a row.

It is difficult for even the veteran Douyin developers to maintain long-term stable performance.

When you are making money, it is difficult to plan ahead. But I couldn’t make money from Douyin, and it happened very suddenly.

Therefore, if you run TikTok without a plan and without your own moat, you will feel uneasy and panic.

2. The cost of Tik Tok advertising will become higher and higher in the later stage

Douyin’s traffic investment is aimed at impulse consumption. If the traffic investment is effective, then the conversion of the first wave of people will be easy and the conversion rate will be high.

If you want continuous conversion, you need to continue to invest in traffic. At this time, the conversion rate will drop, the conversion cost will increase, and the operation will bear great pressure. In Douyin, the cost will not necessarily decrease gradually as the scale expands.

It is difficult to start a traditional business, but once it reaches a certain scale, the business becomes relatively stable, and by continuously optimizing operations, profits can be increased.

It’s different with Douyin. Once your business becomes bigger, the cost of advertising will easily increase and eat into your profits.

If you only follow a small and beautiful model, you will face competition from all platforms and across all domains. You have no ambition and will be easily replaced by others, and it will also be difficult for you to hold on.

3. Tik Tok randomly selects lucky people, which makes many people unable to stop

Zhang Yiming once said: Algorithms have no values.

But I think algorithms have values. Douyin emphasizes "great effort leads to miracles", and the value behind this is very simple - evolution. It can add icing on the cake, but it won't provide timely help.

A good algorithm is definitely about retaining customers, not letting them leave because they are not profitable.

A good algorithm should not only enable the client to make money, but also enable him to make money to the limit of his ability.

In fact, algorithms can also cleverly exploit human weaknesses.

1. As soon as you come in, you taste the sweetness and think that you have good ability (luck); you want to come in and get more.
2. Then you start to lose money slowly, but you are unwilling to give up. When your capital is almost gone, you make some money again and feel very happy.
3. After a few transactions, your mind will become numb, thinking that as long as you seize the opportunity to go all in once, you can make back your money and earn some money.

We are not talking about Douyin here, we are talking about the principle of being a banker.

The dealer has all the information, and even if you are smart, it is difficult to beat the dealer.

The cleverness of the banker lies in: making you willingly spend as much of the money you earn here as possible. Although you have kept a little capital, you are more thinking about turning the tables here.

Algorithms are emotionless. They will discover and use human nature to make the marginal equilibrium point come faster. In economic terms, this means that your costs and incomes are similar in comparison.

Therefore, many people on Douyin have adopted some strategies to deal with it, such as:

In the face of uncertainty, just shoot more short videos and win by quantity. Cast a wide net and the more short videos you shoot, the more chances you will have of getting algorithm bugs; or use matrix operations and win by people (more anchors).

The operation and management costs of this type of operation are very high, and the operational and management capabilities must keep up. Many people cannot operate this model.

So what should people who want to build a long-term brand and make money on content platforms do?

I have a suggestion. Douyin is a big tree, and there are forests in other places as well. Create relatively high-quality content, adopt a multi-platform development model, and distribute content on different platforms to obtain diversified traffic.

06

The better you do on TikTok, the more you need to develop a global traffic strategy.

Is there any way to crack the Tik Tok model?

The first is to focus, stick to the vertical field, and improve user accuracy;

Secondly, improve professionalism, build anchor capabilities and human resources, product selection, conversion talk, operations and team coordination.

If you want to expand, one idea is to open stores across the entire network, distribute content to all platforms, and combine all platform channels and e-commerce channels to roll out across the entire network.

For example, after Dongfang Zhenxuan became popular on Douyin, it soon opened a video account, and then entered Tbao before Double 11. Luo Yonghao's "Make Friends" also entered Tbao before Double 11. This is not an isolated case, it represents a trend.

This approach is to start from a point and spread to the whole area, with the goal of achieving full success. After having IP influence on one platform, it will radiate its new position on other platforms, and ultimately make the brand famous throughout the entire network and make it imprinted in people's minds, not just remembering the anchor.

The anchor may not be your own, but the good reputation of a good brand store can bring you continuous benefits because old customers who trust you will come back to buy.

This trend is mainly due to two reasons:

1. The platform can no longer force big anchors to choose between the two options, and the platform's control over the top anchors is declining;
2. Big anchors also understand that platform traffic bonuses do not represent ability , and are willing to cooperate with the company's multi-platform layout to suppress traffic fluctuations and ensure the stability and sustainability of performance .

You have achieved coverage of the entire network and all platforms, and matched it with just the right operations. When users on each platform search for your exclusive products or related content, you will always appear at the forefront.

When a consumer sees you at the top of the list on Douyin, Kuaishou, Jdong, Pduoduo, Tmall, etc., who do you think he will buy from? You have completely led his consumption choices and decisions.

Oriental Selection has developed its own APP, which is a self-built channel. That’s because they don’t want to be controlled by others in the future. They think it’s safer to put their eggs in their own basket and keep the traffic in their own hands.

Building your own channel is very tiring. It is tiring at the beginning. It is also tiring to make layouts and open stores on all platforms.

Let’s talk about the spillover effect of hot products. This is a simple logic.

When a product (anchor) on a certain platform becomes popular, people will also search for this product (anchor) on other platforms.

In order to avoid wasting this effect, the best way is to open a store on each platform (content layout).

Traditional marketing often talks about channels, going through channels, and widely distributing products through channels. The same principle applies.

In the past, whether we were doing branding, publicity and promotion, or traffic generation for a brand, we would always deploy all channels on the Internet, create search rankings, and continuously dominate the screen for multiple pages. This was the only way to ensure that traffic was not wasted, that the advertisements were truly implemented, and that traffic was converted into sales.

It is easier to create a hit product on Douyin than through other channels and methods. After the product becomes popular, some people will go to Pduoduo, Tmall, and other channels to buy it, so you have to actively deploy in various channels and platforms. After all, these traffics are free of charge and are overflow traffic. You have ensured that others can search for your products everywhere, and the sales generated in these places are enough to earn back the money spent on promotion on Douyin.

After some people and brands create a hit product on Douyin, they authorize the product or brand distribution rights or the brand, and then allow others to distribute the product on the entire platform. Both parties can still make money, which is a perfect win-win situation and saves a lot of trouble.

Today, if you only work on a single platform, you don’t understand the spillover effect, and you are wasting the overflow traffic, which means you are wasting the money that is delivered to your doorstep.

Different products have different user purchasing logics, so it is not appropriate to apply the methods rigidly , but the logic of taking a detour is applicable .

So now more and more teams are beginning to pay attention to the global traffic strategy.

1. Create high-quality content and deploy it on multiple platforms

High-quality content can be guaranteed to be produced after being distributed on different platforms, which will greatly reduce the cost of content production.

So what kind of content is high-quality content? Yang Jianyun wrote an article on Weibo that talks about this question.

Following current events, catching up on hot topics, telling stories? Do these count? Yes, they do.

The platform likes original content, content that conforms to mainstream values, content that can help others and has altruistic value, including content that is useful to consumers, can help the platform retain people, can help the platform increase user activity and length of stay, and can help the platform attract traffic.

In addition to pleasing the platform, content also needs to please consumers. Different groups have completely different preferences and attitudes towards content.

But there is a common core: good content must "resonate with everyone", "be valuable", and "inspire users to share". Internet marketing expert Yang Jianyun believes that these three points are very important.

2. Open a store on multiple platforms

We have just discussed the issue of spillover effects and overflow flows. There are others as well.

The reason is very simple. The e-commerce platform will only give you more advertising opportunities after it sees that you can help the platform create stable performance.

It takes time to open a store on mainstream e-commerce platforms. You can make money as soon as you open the store, but it is not like this on the platforms. Just like a physical store, you also need to maintain the store.

The store has been on the platform for half a year. As long as you persist, your team will have a mature work process and relatively guaranteed output.

Therefore, when the e-commerce platform sees that your sales remain relatively stable and have an upward trend within a month, the platform will give you more room for investment.

The same is true for the Douyin platform. If your live broadcast room gradually meets certain indicator requirements, the live broadcast room will receive corresponding traffic support from the system. (The operational logic of Douyin and Kuaishou live broadcasting to obtain recommended traffic will be discussed separately)

So, if you don't persevere and cultivate your inner strength, can you explode? Want to explode just by throwing? Almost impossible.

For most live e-commerce entrepreneurs, perhaps the following three points are suitable for you to do:

1. Choose the right product , follow the platform's strategy and logic, test it continuously, and make it a hit product ;
2. Plan ahead , layout all platform content, layout all network e-commerce, lay out channels, and prepare to hold the overflow traffic of the platform ;
3. Be dedicated, focused, and professional, improve your abilities, cultivate your inner strength, build a team, and optimize processes. Take every content matrix number seriously; make every e-commerce store meet the platform 's starting point for volume growth ; wait for opportunities to test traffic , quickly follow up and expand after getting traffic dividends , and then reap the spillover effects of hot products.

However, Yang Jianyun reminded that if you want to achieve long-term benefits, you must pay attention to the creation of private traffic pools and the operation of private traffic in this process, improve your endogenous strength, and enable yourself to grow continuously from the inside out and upward.

If you understand the rules and logic of Douyin, you will naturally be able to find the right strategy to match your product in the process of operating Douyin.

The market structure is driven by consumption. In our country, there is no niche demand, and every demand has tens of millions of consumers.

There are new tracks, vertical sectors, and subdivided areas waiting to be developed in the entire network and in every consumer field. It is difficult to directly copy and paste the success of others, but it is not difficult to learn from the logic and experience of others' success.

However, blindly imitating others is not advisable, so the prerequisite for making good use of the platform is to first recognize, understand and study the platform.

Maybe it is difficult for you to follow the footsteps of successful people every step of the way, but by learning from other people's experiences and lessons, you can perfectly avoid the big pitfalls on the road to struggle.

The article is really long, and success is really not easy; mobile data is not expensive, but experience is valuable; when you have read this carefully, you must have understood some of the value of the article; if you think it is necessary, you can also collect it and forward it to other friends. You are also welcome to leave comments, criticisms and corrections.

Author: Yang Jianyun