What are the Amazon FBM product selection techniques? How to do it well?

For Amazon merchants, after opening a store, they need to do a good job of promotion. Promotion skills are indispensable, and product selection also requires some skills. So what are the Amazon fbm product selection skills? The answer is given below.

What are the Amazon FBM product selection techniques?

1. Market demand

First of all, we need to choose products that have market demand. The first step in product selection is to consider whether the product can really meet the needs of buyers. Sellers cannot randomly choose some products that have no demand at all from the vast number of products, and then imagine a market space for the products. The result will inevitably end in failure. So before selecting products, we must first ask ourselves: Do consumers really need this product? Under what circumstances will consumers buy such a product?

So what kind of products meet the market demand we mentioned? For example, due to the recent impact of the epidemic, overseas consumers have developed a different interest in home furnishings, small appliances and other products. Then these products are in line with the development and needs of the market. If sellers can understand market demand, seize opportunities, and choose this type of product, they can increase their chances of explosive sales.

2. Market Capacity

Generally speaking, products in situation A are called Red Ocean products, and products in situation B are called Dead Sea products. If we are not the kind of capital seller who can cut through the thorns and defeat competitors in the Red Ocean products, or the big seller who can plan and lead the trend and make unpopular products popular, then we should try to avoid these two types of extreme products.

3. Look for products with large profit margins

In operation, we try to choose products with high average order value and high profits. Generally speaking, it is recommended that sellers sell products on the platform at a price between 15-75 US dollars, because if the price is too high, customers may not be willing to click in to see it, but if the price is too low, it will affect the seller's overall profit.

In addition, if the price of the product we choose is higher, it means that we have invested a lot of money in the product, and it also means that the risks of all aspects of the product will increase accordingly, which is actually not conducive to the long-term development of sellers.

4. Choose large products - Amazon fbm product selection skills

Of course, it is recommended that sellers also try to choose larger products. Many small and medium-sized sellers on Amazon may give priority to small and light products in the early stages of sales. This is actually not wrong, because small and light products are easy to pack and have low transportation costs. However, it is precisely because these products have a low entry threshold and are more popular with sellers that there will be more competitors.

What sellers need to do is to conduct market research and analysis to see whether products with relatively optimistic market capacity are suitable for their consumers and start from the needs of consumers. This will help consumers pay attention to their products.

Recommended reading:

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