Which platform is suitable for beginners to engage in cross-border e-commerce?

Now many people want to do cross-border e-commerce, but because they have no experience, they don’t know how to choose the current cross-border e-commerce platform. Cross-border e-commerce has the characteristics of globalization, intangibility, anonymity, paperless and timeliness. So which platform is suitable for novices to do cross-border e-commerce?

Which platform is suitable for beginners to engage in cross-border e-commerce?

1. Amazon. The originator of e-commerce, it is earlier than other platforms and has a huge customer base and traffic advantages. The warehousing and logistics systems and services are excellent, especially in North America, Europe, Japan and other regions. Sellers only need to be responsible for selling their own products, and Amazon provides a unified standard service model for the subsequent packaging, logistics, returns and exchanges. Site linkage, and also provides a Chinese registration interface.

2. Wish. Wish is an emerging cross-border e-commerce platform based on Apps, which is mainly aimed at mobile terminals. It attracts customers mainly by offering good quality and low prices. It is very popular in the US market, and many products are shipped from China. For customers who prioritize low prices when shopping, Wish is a good choice. It has good localization support; it is very simple to put products on the shelves; it has precise marketing and very personalized push, and customers are very satisfied.

3. eBay. The ranking is relatively fair and there is professional customer service support. New sellers can also rely on auction exposure. The threshold for opening a store is relatively low, but the rules require patience and you need to study them more.

4. AliExpress. Full Chinese operation interface; relatively high fault tolerance; prevents random product releases, protects core merchants, and achieves a certain balance. Focuses on the detailed display of product information and supporting service descriptions, which helps to increase buyers' orders.

5. Lazada. Lazada has become the largest e-commerce platform in Southeast Asia. It provides free delivery and free returns and exchanges within 14 days. It has flexible payment methods and sales markets all over Southeast Asia. It has a good development momentum. It will not accept returns from buyers at will; there is no upfront fee for opening a LAZADA store.

6. Shopee. Shopee is an e-commerce platform in Southeast Asia and Taiwan. Shopee has low risk and market potential; low threshold and low cost; Shopee can be operated part-time and does not require strong operational capabilities. It is more suitable for novices and does not require many skills and a large investment.

Each cross-border e-commerce platform has its own advantages. When choosing a platform, you should consider your own situation, such as whether you have the resources, what products to choose, how to operate, etc.