What types of Amazon CPC advertising are there? How to do Amazon CPC advertising well?

There are many ways to promote on Amazon. In the process of operating a store, many sellers will use CPC to operate. What are the current types of Amazon CPC advertising? The following content provides relevant answers for all Amazon merchants.

What types of Amazon CPC ads are there?

1. Single product display ads

Single product display ads have many display areas and can be displayed on the side, bottom, buyer review page, discount information page, etc. of the ASIN page. More importantly, it can appear on the product details page of competitors, which is very suitable for targeted delivery using competing products.

2. Toutiao search ads

Toutiao search ads are displayed at the top of the search results page, using a combination of images and text. They are placed through bidding for keywords and are charged on a pay-per-click basis.

3. Paid product advertising

This article focuses on paid product advertising (Amazon Sponsored Products, hereinafter referred to as ASP advertising). The Amazon CPC advertising we usually talk about generally refers to ASP advertising.

How to do Amazon CPC advertising well?

1. High-quality copywriting

In many cases, CPC is a direct expression of product quality, which directly reflects the sales potential of the product. Early copywriting must have accurate keywords and high-quality content.

2. Determine whether a product is suitable for CPC

Make it clear that the purpose of advertising is for traffic and exposure, competitive product association, product testing, sales, or other purposes.

Sellers have different goals and advertising strategies will also be different.

3. Are there any comments?

Usually, sellers should provide reviews before putting the product on the shelves, or the product should have some good reviews within a week of being on the shelves. If the product has no reviews at all, it is generally not recommended to directly advertise it, because the conversion rate is usually not very good.

After reading the above content, you should know the types of Amazon CPC ads. Sellers need to have high-quality copywriting, judge whether a product is suitable for CPC, and whether there are any reviews, so that advertising promotion can achieve better results.

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