Why is there no order from Lazada? What should I do if there is no order?

With the development of cross-border e-commerce, more and more merchants are starting to choose to open stores on Lazada, a cross-border e-commerce platform with a large number of users in Southeast Asia. It stands to reason that there is no shortage of traffic here, but some merchants are slow to place orders. What is the reason?

1. Why don’t you place any orders?

For Lazada store opening, operation is crucial, but product selection is even more important. Generally speaking, cross-border e-commerce is a process of accumulating experience. If you choose the right products, it will not be a problem to place orders. For Lazada sellers, if you feel uneasy during the peak traffic period during holidays, but always fail to place orders, then you should think about whether you have really chosen the right products.

1. Choose a “simple” product

Here, "simple" has two meanings. One is to focus only on core requirements and automatically remove non-core requirements.

The second meaning is what we often understand as simple operation. That is to say, simply and directly use the core needs to capture customers, so that even if some customers are lost, it is guaranteed to attract the remaining customers.

2. Choose light and small products

From a conservative point of view, it is best to choose small and light products. Compared with large products, such products require lower costs, and even if there is inventory accumulation, sellers can minimize losses.

3. Pay attention to market demand

The size of market demand directly affects the sales volume of products, so the first thing sellers consider when selecting products is "who needs this type of product." The final conclusion is drawn through analysis of consumer demand, demand intensity, and spending power.

4. Profit and repurchase rate

Profit is a key point in the entire transaction process. I believe that all sellers want to choose products with high profits. But at the same time, the repurchase rate cannot be ignored. The level of repurchase rate directly determines customer stickiness and reflects the customer's loyalty to the brand.

2. What should I do if the order is not issued?

If new sellers still have no idea about product selection, they can refer to the characteristics of the Lazada platform. Lazada follows the brand route. 40% of the products with higher sales on this platform are daily necessities, 35% are electronic products, and 10% are fashion products. 65% of the consumers on the Lazada platform are young female consumers. Based on these, combined with the product selection characteristics of other large sellers on the Lazada platform, new sellers should know how to select products.

Secondly, Lazada focuses on refined operations. If sellers simply upload pictures provided by suppliers to the platform, any merchant can do such a simple thing. So what is the advantage of your store? How can you impress consumers and stimulate their desire to buy?

If sellers want to stand out from the crowd of stores on the platform and attract consumers’ attention, they must first build their own brand and constantly optimize and modify their stores according to market demand. If there are many products with average sales in the store, it will undoubtedly increase the difficulty for buyers to place orders.

Therefore, the key to Lazada store operation is to find the hot-selling products in the store as the main products. This requires sellers to analyze every product that has been put on the shelves in detail, find 10-20 main products, and give priority to increasing the traffic and sales of the main products. In the future, these main products can be used to drive the traffic of other products in the store. If this is not done, the products that have been sold will not be optimized and cultivated, and many opportunities to create hot products will be missed.

If Lazada does not place an order, the main reason may be that the product selection is wrong. Lazada mainly serves Southeast Asian countries, where the customs and consumption habits are very different. We need to select products based on the consumption habits and needs of local consumers.