What is the conversion rate of an independent website? What is the normal rate?

An independent website is a platform that is free from the constraints of a third party. In other words, merchants can build their own e-commerce platform and sell their products by uploading them. What is the conversion rate of an independent website?

1. What is the conversion rate of an independent station?

In a broad sense, the conversion rate is the percentage of the number of times a specified behavior occurs / the total number of times. For shopping-type independent websites, the conversion rate = number of orders / total number of visitors. The conversion rate directly measures the profitability of a website and is one of the in-site indicators that sellers generally pay attention to.

2. What is the normal conversion rate of an independent website?

The conversion rate of independent websites is about 0%-3%, and the general conversion rate of independent websites is 0.3%-0.8%. Those who can achieve 1%-3% are basically relatively successful independent website sellers. There are many factors that affect the conversion rate of independent websites, among which the most important are product selection and website operation.

In terms of product selection, sellers need to pay attention to giving priority to their own advantages, including familiarity with the industry, supply chain advantages, etc. Secondly, do not excessively pursue popular products, because among popular products, the competitiveness of novice sellers and small and medium-sized sellers is relatively weak. Finally, consider the unit price, quality, fragility, etc. of the product.

3. How to calculate conversion rate?

Simply put, the conversion rate = the number of visits that took the corresponding action ÷ the total number of visits

If the conversion rate is divided by industry, you can refer to the following index: electrical and commercial equipment is 1.39%, pet care is 1.46%, clothing and accessories is 1.58%, sports and entertainment is 1.75%, toys and collectibles is 2.04%, kitchen appliances is 2.9%, health is 3.62%, and personal care and health is around 3.64%.

In general, the conversion rate of an independent website refers to the percentage of the number of times a specified behavior occurs divided by the total number of times. The conversion rate is a key indicator of the success or failure of an independent website.