What is the best control level for Amazon ACOS? What are the stages?

Everyone knows Amazon well. When you open a store on Amazon, you will check the data of your store every day to understand the actual development of the store. What is the best Amazon ACOS control?

What is the best control level for Amazon ACOS?

1. Amazon ACOS is indeed one of the important factors that affect the advertising audience. The lower the Amazon ACOS, the higher the advertising weight. However, it is not the only factor that affects the advertising effect. Click-through rate, conversion rate, order volume, and sales amount are also important factors that affect the advertising effect. Today I will mainly share how to control ACOS data. From the following two stages.

2. The first stage is the new product period. At this stage, our links do not have good comments to support them, so the ACOS will be very high. So at this time, we do not need to control Acos too much. We should control the advertising budget and set it lower. In this way, even if Acos is too high, the overall advertising data base will be relatively small. As long as the number of comments increases and the conversion rate is guaranteed, ACOS can be easily controlled back.

For example, in the early stage of a new product, our ACOS reached 100%, the advertising cost was 100 US dollars, and it generated 50 clicks. In this case, the data base is relatively small. We can reduce the budget, accumulate comments, and slowly reduce the Acos. But if our advertising cost 10,000 US dollars and generated 5,000 clicks, the data base is large, and it may take a lot of effort in the later stage to reduce the ACOS.

3. The second stage is the mid-to-late stage of the product. After our links have accumulated a certain amount of comments during the new product period, we start to operate funnel advertising.

The essence of funnel advertising is the layer-by-layer leakage of ST advertising, using the lower-level advertising to take over the traffic of the upper-level advertising. For example, when dealing with targeted advertising and broad advertising, we must use targeted advertising to intercept the traffic of broad advertising and let all orders go to targeted advertising.

Because the lower the level of advertising, the more accurate the keywords, the fewer invalid clicks, the higher the probability of a deal, and thus the more orders, the more paid-per-click transactions, and finally the lower the ACOS, the higher the natural ranking of the keywords.

Therefore, we must desperately control ACOS at this stage to achieve low-cost and efficient promotion. The ACOS of most categories is 30%. If we can reduce ACOS to below 30%, the keyword ranking can quickly rise, but if ACOS cannot be reduced, the keyword may be stuck in the current position and never move up.

The lower the Amazon ACOS is, the higher the weight of the ad will be. However, it is not the only factor that affects the ad effect. There are mainly two stages. It is best to reduce ACOS to below 30%!

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