What are the four matching methods of Amazon manual advertising? What are their characteristics?

When you place ads on Amazon, many people will choose manual ads. Then, when you choose manual ads, you should know that there are actually four matching methods. What are the four matching methods of Amazon manual ads?

What are the four matching methods for Amazon manual advertising?

1. Accurate matching

Precise matching, that is, matching keywords with user search terms, can achieve the effect of precise delivery, thereby bringing more precise traffic and improving conversions. However, currently only singular and plural matching is supported.

However, precise matching also has disadvantages, that is, the number of ad impressions will be relatively low, which will cause some search customers with real purchasing intentions to miss your products, affecting conversions.

2. Broad Match

Broad match can help product keywords get maximum exposure, because there is no specific order requirement for product keywords. Sellers can insert other words in the middle, even if they are spelled incorrectly. It can support synonym matching and bring more traffic.

However, because these keywords are not precise enough, the traffic is relatively broad, which may bring a large number of invalid clicks, thereby increasing unnecessary advertising budgets.

3. Phrase Match

This matching mode has a higher display volume and is more accurate than broad matching.

There are requirements for the exact order of keywords. Sellers can only add other words before and after the keywords and cannot reverse the order of keywords. Plural forms, prepositions, and ing forms of words are supported.

It is more restrictive than broad match, and the relevance of the delivery will be higher; but there will be fewer display opportunities, and the exposure and clicks will be relatively lower.

As for which matching mode is better, there is no definite answer, because each seller has different advertising purposes. The most important thing for everyone is to choose a matching method that suits them based on their actual situation and purpose.

This is the end of the introduction to Amazon’s manual ad matching mode. You need to understand how to place ads and choose keywords. In fact, these basic choices on Amazon are also very important, and you need to find ways to optimize them.

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