How to increase Amazon's natural traffic? What are the methods?

In addition to the traffic obtained through promotion, Amazon stores also have some natural traffic, that is, the traffic attracted by the store through products or keywords. This part of the traffic is obtained for free and has a good conversion rate. So how to increase the natural traffic of the store?

How to increase Amazon’s natural traffic ?

1. Improve search rankings

Improving search rankings allows customers to see the merchant's products faster. An important indicator that affects search rankings is product pricing. Too expensive prices will discourage users and lose the competitive advantage over competing products. Too cheap prices will also make sellers mistakenly believe that the product quality does not meet expectations, ultimately damaging the seller's income. In addition, product pricing is also related to whether the merchant can get the buybox, commonly known as the golden shopping cart. Sellers who get the buybox will be displayed on the listing. Amazon's highest priority buybox will recommend the best sellers of the same product to buyers, so sellers with buyboxes mean that the seller's products are the most recognized products on Amazon and can get more natural traffic, thereby promoting more orders.

2. Improve keyword ranking

Choosing accurate keywords can allow buyers to search faster and more accurately. The higher the position, the higher the search weight and the greater the natural traffic. If a merchant wants a certain word to rank higher naturally, then the exposure visit conversion of this word must be effectively improved. But remember, do not choose keywords that are not related to your product just to expose your product. At the same time, check the data in time to avoid attracting inaccurate traffic and causing the store product conversion rate to drop.

3. Improve listing quality

Continuously optimize the merchant's listing page. The familiar Amazon A9 algorithm can accurately capture the best optimized listing page and optimize it. Amazon product listings have five key points: title, picture, five-point description, keywords and product description. As long as these five points are continuously improved, the natural traffic will grow rapidly in a short period of time.

4. Brand registration

Now everyone knows that although the logic of the A9 algorithm does not mention the brand, branding is already a major trend in the industry. Brand endorsement will give customers a sense of trust, allowing customers to choose to trust the merchant's products and bring in more natural traffic.

There are many ways and techniques to increase Amazon's natural traffic. For example, you can optimize keywords to increase traffic. In addition, participating in more activities on the Amazon platform can also gain more traffic. In addition, improving the weight of the Amazon store is also very critical. In short, you can get more traffic by comprehensively improving the strength of the store.

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