6 recent favorite cases

This article mainly introduces six brand cases that the author has recently appreciated, and shares his views and opinions on these cases.

June is hot and lively.

Brands revealed their childlike innocence on Children's Day, handed in their marketing answers in the college entrance examination, and grabbed consumer attention during the 618 shopping festival... The brands' accumulated energy in the first half of the year was almost all poured out during this period of time.

I have selected several cases from several different dimensions and styles for review, hoping that they can serve as your inspiration for the next time.

01

On Children's Day, Taobao created an offline paradise for small things. In this adult world, it built a habitat for young people to heal their little emotions.

The reason why Little Things Paradise really hits my liking is based on the insight into the emotions of young people. Amid increasing pressure, they have a spiritual appeal to return to nature.

You can enjoy the tranquility of "kicking your legs and being at peace with the world" at a revolving party; or you can listen to the sounds of "the madness in your heart" at a street corner music party.

Here, your age and mentality will become younger, you can really be a child for a day and return to your innocent self.

02

Unlike ordinary anniversary celebrations, De Rucci’s 20th anniversary short film is very interesting.

The visual expression gives people a feeling of the vast land.

On my 20th birthday, I compare the earth to a cake, the lights of thousands of homes to candles, and use the lights to make a wish.

More cleverly, this metaphor is not general, but closely tied to the De Rucci brand and product elements.

When the lights of thousands of homes go out one by one, behind them is Delicious's simple wish, hoping that people can have a good dream tonight.

I like this kind of creative idea that has substance. It has both a novel presentation form and a calm brand expression.

03

Recently, a group of outdoor advertisements caught my eye. Huiren Shenbao Tablets has brought a new look to outdoor advertising. I started to feel tired halfway through posting the advertisements...

This advertisement has some emotional resonance in it, and "I'm tired" is the mental state of young people today.

Nowadays, young people are under great pressure and often feel tired. They feel tired after working for a while. It can be seen that Huiren Shenbao understands the psychology of the target audience.

In addition, Huiren Shenbao's outdoor advertising method has set a good example for some health care brands. It does not use vulgar propaganda, but rather visualizes the product scene in real life.

Replacing vulgarity with humor always fits the context of people's communication.

04

Hisense's European Cup advertisement attracted me with a "half-squat" action.

The owner of the convenience store was half-squatting to do business, the young man was half-squatting to work at his workstation, the girl was half-squatting to read a book in the coffee shop... This unusual posture was a hook that always caught my curiosity.

Why do they keep doing this?

The answer is that they were practicing the moment to celebrate a goal. The European Cup is about to start, and you should also start warming up.

It's a bit nonsensical, but I like it inexplicably, hahaha.

05

I am here to apply for a job online, hoping to be hired by you. I will introduce my products in the form of a resume. For example:

-What is your core competitive strength?

-High working efficiency, emulsification in 3 seconds and makeup removal in 30 seconds.

Compared with the product details page, this format is more pleasing and fits the reading context of working people.

But I think this wave of operations is still too safe and not bold enough.

What I prefer is to directly criticize some of the bad phenomena in current interviews and make irony about some requirements in the workplace.

For example, I can handle the "want this and that" requirement in the workplace; my "career plan" is to listen to my boss, and be incredibly gentle.

Using a resume to apply for a job and criticize or ridicule the chaos in the workplace may gain more recognition and praise from others.

06

A short video that you want to fast forward, but can't.

There are about 650,000 myasthenia gravis patients in China. For this reason, Ai Li Care Center and Zan Yi filmed an advertisement to truly restore their appearance.

This video is long, boring and irritating. You may get impatient and want to turn off the video after watching it for a few minutes or even a few seconds, but this is indeed their daily routine.

We can fast forward the video, but we cannot fast forward the pain they endure. Through this "annoying" short film, we hope to attract public attention, and hope that more people can pay attention to this group and help love together.

07

A trend can be found that form is a kind of content.

At a time when content is becoming increasingly homogenized, we must find some new ways of expression.

You don’t need a lot of creativity, some small designs are enough to keep readers. You don’t need too many elements, highlighting one feature is enough to stand out.