What kind of platform is Amazon? What does the Amazon platform do?

Cross-border e-commerce has entered people's field of vision. Most people only know about domestic e-commerce platforms. In fact, there are also cross-border e-commerce platforms. One of the better developed ones is Amazon cross-border e-commerce. So what kind of platform is Amazon? The answer is given below.

What kind of platform is Amazon?

Amazon is a global e-commerce trading platform. To put it simply, Amazon is similar to the global Taobao. Currently, Amazon has a total of 14 sites around the world, which makes it easy for novices to enter the industry.

People who are used to Taobao in China may find it particularly difficult to adapt to Amazon at first. The most difficult thing to adapt to is Amazon's product rules. The core of Amazon's product rules is that there can only be one listing for the same brand, the same type and the same product.

Therefore, you will not find 10,000 identical results on Amazon like on Taobao in China, when searching for Dyson vacuum cleaners. Instead, there will only be a few listings (different models, etc.) when searching for Dyson vacuum cleaners on Amazon. Amazon does this because it does not want users to spend too much time on search results. The target is Dyson V8, and the direction is very clear, so it will only display one Dyson V8.

What does the Amazon platform do?

1. To put it in a simple way, Amazon e-commerce is a platform for buying and selling products, and the trading scope of this platform is various countries around the world.

2. To put it in a complicated way, Amazon's cross-border e-commerce platform involves settlements in different currencies, logistics and transportation costs, and various tariffs. In addition, it also involves the local culture and customs of different countries and regions. Amazon e-commerce uses the Internet to bring together audiences in these regions to trade goods.

3. In addition, I think the role of Amazon's cross-border e-commerce is mainly in the following aspects:

1) Meet the growing domestic demand for high-quality, big-brand products, effectively export our products, and meet the demand for certain products from people abroad.

2) Comply with the demographic dividend of our country's national policy and pass the dividend back to consumers by reducing tariffs, allowing consumers to make profits, thereby driving and stimulating our country's economic development.

3) Realize the trend of trade globalization and electronicization, and drive global economic changes.

After reading the above introduction, you should know what the Amazon e-commerce platform does. In fact, Amazon is a cross-border e-commerce platform. You can buy some overseas products on this platform, and the quality of the goods is guaranteed.

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