What is a good Amazon order conversion rate? How to calculate it?

There are still many merchants opening stores on the Amazon platform. Although some stores do not have much traffic, their conversion rate is still relatively high, so the sales volume of the stores has always been good. Therefore, the conversion rate is a very important indicator of whether the store is operating well. So what is a good order conversion rate?

What is a good Amazon order conversion rate?

Amazon's average conversion rate is about 9.7%, which means that out of 100 customers who visit the page, only about 10 will buy. Of course, the conversion rates of specific products in different categories are definitely different. When sellers know the conversion rate of their products and compare it with the average conversion rate of the industry, they will know what level they are at and whether there is room for improvement. Generally speaking, the conversion rate of toys is about 12%, and the 3C category is a little higher, at 17%.

How to calculate?

If you need to calculate Amazon conversion rate, use the following formula:

Conversion rate = (total number of orders) / (total number of visits to the product listing)

We can understand the Chinese formula like this: for example, if 100 people viewed your listing and five of them placed an order, then the conversion rate is 5/100 = 5%. I think everyone understands this.

How to improve conversion rate?

1. Title

Your headline needs to be short, sharp, punchy, and as clear as possible about what your product is and the benefits it will provide to your customers.

2. Bullet Point

Five points of description, more people are willing to call it a selling point. In addition to introducing the product, you also have to think of what is different from others, tell others why they should buy your product, what are the benefits of buying your product, etc. Of course, only one selling point is enough to really attract people.

3. Keywords

Refer to the system's associated recommendations and continuously optimize Amazon keywords to facilitate product selection and promotion matching.

4. Images

In a recent survey, 65% of buyers said they would decide on a purchase based on pictures. In addition to meeting Amazon’s picture requirements, your product pictures also need to highlight the features of your product. Pictures need to be innovative and creative to be attractive.

5. Product categories

Different product categories may have different effects compared to the same product, so whether to stand out in a large category or to develop secretly in a small category is also an aspect worth considering.

6. Price

This is the most important point regarding conversion. Whether the price of your product is irresistible to buyers is not just about setting the price to the lowest. You also need to study market competition and delivery costs.

7. Number of reviews

Store reviews are also an indicator of customers' purchase decisions. Foreign users pay great attention to product reviews, so doing a good job of product reviews can greatly improve your conversion rate.

The better Amazon order conversion rate depends on the category you are in. Some categories have a relatively low conversion rate, but the profit of an order is very high. Some categories have a high conversion rate, but the profit of an order is lower. In this case, you should refer to the industry average.

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Are Amazon's self-operated products genuine? Why are they so cheap?

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