What is Shopee Ads Smart Bidding? How does Smart Bidding work?

Merchants who open stores on Shopee need to do a good job of promotion. There are so many official promotion methods. In fact, many novices don’t know which promotion is better. In fact, it is recommended that novices try the advertising smart bidding method. So what kind of promotion is this?

What is Shopee Ads Smart Bidding?

Manually adjusting bids for individual keywords in your search ads or for each placement where your ads appear can be time-consuming, or you may feel you don’t have enough data to understand your “best” bid.

Smart Bidding helps you operate your ads more automatically by automatically optimizing bids for manual keywords of search ads or contextual ads, thereby generating more sales conversions without significantly increasing your advertising costs.

How does Smart Bidding work?

Smart Bidding uses algorithms to predict ad clicks that are likely to result in conversions based on various factors, such as historical data related to your advertised products, your store, and your customers’ shopping habits. Bids are automatically adjusted to increase your sales.

When an ad click is likely to result in a sale, Smart Bidding will increase your bid by up to 50%. When an ad click is unlikely to result in a sale, Smart Bidding will reduce your bid by up to 50%.

For example, if your bid is $3, our system will automatically increase your bid to no more than $4.50 when a click on your ad is likely to result in a sale.

When clicks on your ad are less likely to result in sales, our system will automatically lower your bid to a minimum of $1.50

How does Smart Bidding affect my ad performance?

Smart Bidding will automatically optimize manual keywords for product search ads or turn off manual bidding associated ads with automatic targeting, increasing sales without significantly increasing ad spend. Your advertising return on investment (ROAS) has a high chance of improving over time.

How to use smart bidding in search ads?

1. How to enable smart bidding when setting up search ads?

When you set up a new search campaign and manually add keywords, this feature is enabled by default. You can turn it off, but if you do, you will need to manually optimize bids for each keyword regularly to maximize your sales.

2. How do I turn smart bidding on or off for an existing search ad?

If you want to enable Smart Bidding for all existing product search ads at the same time, when you see the Smart Bidding notification pop up on the Shopee Ads homepage, you can select "Enable Now"

The system will enable the smart bidding feature for all your product search ads manual keywords and associated ads manual bids.

If you would like to turn search ads on or off for specific products:

Go to ad details page

Turn on/off smart bidding

3. Does Smart Bidding apply to exact match and broad match keywords?

Yes, Smart Bidding is available for both exact and broad match keywords.

4.How should I set and optimize my manual bids when Smart Bidding is enabled?

Adjust your keyword bids appropriately based on the advertising goals you want to achieve.

When promoting on Shopee, smart bidding allows you to bid more reasonably and achieve the best promotion effect. If you bid manually, the price may be too low and the promotion may not be effective, or the bid may be too high. It does not take that much money to achieve the same promotion effect.

Recommended reading:

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