What is the difference between manual and automatic advertising on Amazon? How to choose?

Amazon is a long-established cross-border e-commerce company. After opening a store on Amazon, people will also try to place advertisements for their stores. There are several forms of advertisement placement. What is the difference between manual and automatic advertisements on Amazon?

What is the difference between manual and automatic advertising on Amazon?

1. Amazon Manual Advertising

Concept: Amazon manual advertising, commonly known as CPC, is an advertising form in which users accurately locate and display products on Amazon by searching for keywords, and pay according to the actual number of clicks.

Position: After searching for relevant keywords in the Amazon search box, Amazon will display the sponsored ad in the results.

Benefits/Features:

The new product period can help the system quickly capture, include and match a large number of keywords, so that it can quickly obtain a large amount of traffic and improve the keyword ranking through keyword sequence.

During the stable period, it can continue to bring a large amount of traffic, ensure the continued growth of product sales, stabilize rankings, help occupy the category pit, and increase brand awareness with product promotions or clearance activities.

2. Amazon Automatic Advertising

Concept: Amazon automatic ads are recommended by the system, and the default matching type is broad match

Location: Amazon main search page and listing details page, Today's Deals page, Browse interface

Benefits/Features:

(1) Used to detect listing copy

(2) Used for testing keywords

3. The difference between Amazon automatic advertising and manual advertising:

(1) Automatic ads are recommended over ads displayed on other detail pages; manual ads are displayed based on customer search keywords.

(2) Automatic advertising is easy to set up and has a large exposure, but the advertising costs are also high; manual advertising requires adding advertising keywords in the settings, which may not necessarily bring the expected traffic and sales volume

(3) The ad position of automatic advertising is displayed in the middle of the relevant listing detail page, and its traffic source is usually imported from other relevant listing pages; for manual advertising, since keywords are set in the display position, the source of exposure and traffic will mainly be directly imported from these keywords.

This is the end of the introduction to the difference between manual and automatic advertising on Amazon. Whether it is automatic advertising or manual advertising, you can choose according to the actual situation of your store. Both have their own advantages!

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