What is the Amazon Mariner Program? How did it happen?

There are often some ways to play on the Amazon platform for merchants to participate, such as Amazon's Sailor Program. If merchants are interested, they can participate. These activities are conducive to increasing the exposure of products. What is the Amazon Sailor Program?

What is the Amazon Mariner Program?

A series of short videos focus on the journey of Chinese brands riding the wind and waves, exploring overseas markets, and establishing international brands. The real life details of cross-border people are used to present the opportunities and challenges, persistence and hard work, exploration and breakthroughs, struggle and growth that Chinese brands encounter on their overseas journey.

The series of short videos will be officially launched on major platforms such as Weibo, Douyin, WeChat Video Account, and Bilibili from September 29. The launch conference of "Sailor Plan" was also held in Shanghai today. Representatives of three Chinese brands participating in the filming, Tineco Smart, usmile, and WenJian Medical, attended the event and shared their unknown overseas experiences behind the filming.

The booming export cross-border e-commerce has created many new opportunities for Chinese brands to go global. This is not only based on the needs of the younger generation overseas to discover, try and experience new brands, but also benefits from the new brand marketing model promoted by cross-border e-commerce. However, building a global brand is a long process, and companies will inevitably experience different tests, and they need to continue to explore, innovate and try to succeed.

The "Sailor Plan" is aimed at those Chinese overseas brands and cross-border people who dare to innovate and explore. By truly presenting their overseas experiences, it attracts and encourages more and more high-quality Chinese brands to join the ranks of building global brands, thereby promoting "Made in China" and "Chinese Brands" to shine on the international stage with a new look.

Tineco Smart, usmile and WenJian Medical are from Suzhou, Guangzhou and Shenzhen, three cities with significant manufacturing bases and foreign trade advantages respectively. They represent three completely different industries and are at different stages of their overseas expansion.

After reading the above introduction, you should know what Amazon's Sailor Program is. For Amazon merchants, in addition to participating in this, there are many other things they can participate in. There are relevant introductions about these contents on our website.

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