What to do if Amazon's new products have no natural traffic? How to deal with it?

After launching new products on Amazon, many merchants expect to get more traffic and orders. However, the reality is that new products have no natural traffic, which makes it difficult to promote new products. So what should we do when new products have no natural traffic?

What to do if Amazon's new products have no natural traffic?

1. Organic Search

This is what we often call natural traffic. Through SEO on Amazon, we can achieve the effect of improving our ranking. If we want our natural traffic to increase, there are many factors that will affect it, such as suitable keywords, keyword planning, keyword density, etc. What we need to pay attention to is that novices must choose keywords that are suitable for our products when choosing words, and do not blindly track keywords that are too popular.

2. Ad Search

The most common ones are PPC and CPC ads. Ads can help you rank quickly, but at the same time, we burn money quickly. If our keywords are not set accurately, it will not only waste our time, but may also give us a lot of invalid traffic, and you still need to pay for this traffic. There are several things to pay attention to in advertising: high-priced precise words, low-priced drainage words, precise core words, and hot words with a long tail.

3. Associated traffic

Related traffic is actually system recommendation, and the core is still big data. Amazon will remember the preferences of each user and give users effective recommendations, such as recommending socks for shoes, or recommending some new products for users who like to buy a certain product. Related traffic mainly comes from similar categories, similar purchases, frequent purchases, frequent searches, and the products that users want or need to buy.

4. Deals traffic

Deals traffic is the focus of Amazon sellers. The traffic in this area is very substantial. If it is handled and used properly, a hot product can be sold out in minutes. Common channels for obtaining Deals include promotions, flash sales, clearance sales, etc., as well as the early traffic of Amazon's Member Day. It is relatively difficult for novices to obtain such traffic, and the results of the operation are often unsatisfactory.

Optimization is not easy, and sellers are required to study hard and research seriously. In fact, everyone can start with long-tail keywords with high conversion rates, so that their products can occupy a good ranking on such words, drive their product sales, and gradually improve the overall ranking of the product.

If Amazon's new products have no traffic, they definitely need to be promoted. There are many ways to promote them, including on-site SEO to improve product rankings and doing a good job of keywords, layout, and density within the store. This can quickly drive traffic for new products, but promotion is also relatively expensive.

Recommended reading:

What to do if a new product on Amazon doesn’t take off in a month? How to save it?

What are the contents of Amazon advertising optimization?

Will Amazon refund tariffs? What are the refund rules?