The new public account has been in the pool for more than a month. Behind the luck is your true knowledge.

Friends who are engaged in WeChat public account operation, are you troubled by some of the work of public account operation? Perhaps you can read the content of the following article. The author tells some of his own experiences, which should give you some enlightenment. Let's take a look!

The "Seventh Uncle Entrepreneurship Circle" public account has been running for nearly 2 months and has achieved some success. After all, it is the first time to run a public account in the form of an IP.

Below I will share some of my experiences in running a public account in the current environment. I hope that after reading this article, you will be able to achieve small successes like I did with a little effort.

After updating about 20 original articles in more than a month, Qishu's entrepreneurial circle popularity index exceeded 12,000, and he successfully opened the public account certification.

🔺The WeChat index cannot be faked...

Other achievements omitted...

I have said before in an article about building personal IP that IP is your business card of influence and an amplifier of your existing business; building a personal IP will not only bring you money, but also connections and resources.

Maybe you think that making five figures in a month with a new account is just luck, but Uncle Qi tells you that behind the luck is more of your true knowledge, the accumulation of the methodology and knowledge system transferred and used based on your past experience.

There is no other shortcut...

Speaking of methodology and knowledge system, Qishu has sorted, screened, recorded, and accumulated a lot of knowledge points in the entrepreneurial process during his Internet career, so that he can review and study them later; the same knowledge system is accumulated in different knowledge spaces↓↓

It is not limited to brand marketing, business model, content, traffic, marketing, growth, operation, private domain, sales, distribution fission, sales, etc. Of course, it is not realistic to master all of them, but most of them are interlinked. If you learn them occasionally, you will not be fooled when you pay someone to do things for you.

To be honest, I registered this public account last year. I have been thinking about the positioning, writing, and continuous output issues for a long time, which really troubled me for a long time, so I never started writing...

It is an indisputable fact that positioning is difficult. Also, I am good at thinking and expressing, but not good at writing. I have posted this in my Moments before↓↓

It was not until this year, after I had been writing popular articles for public accounts for some time, that I made up my mind to start publishing the first original article of the Qishu IP account at the end of August, and it has continued until now.

🔺First original article published on August 28

Of course, before I started, I had already made a comprehensive plan for the traffic, product, and conversion of the IP business of this account. This is the first thing I do when I take over any business - comprehensive planning. In addition, I also need to find the North Star indicator of the business, determine the growth lever factors, and then start to implement the goal-oriented approach.

🔺 Execute the plan step by step

However, Uncle Qi recommends that you plan while doing it, because as long as you do it, the sunk cost has been incurred, and you will not have the idea of ​​not wanting to execute it after planning.

I know that to do something well, one cannot be impatient, because haste makes waste!

It is faster to go slowly. After all, the core is stable, and even if you walk with your legs crossed, you will not pull your crotch. As for my small success in the early stage of setting up a public account, I think it is also a success that most people can achieve with hard work. Below I sincerely share the 8 key points that I have always adhered to in self-media. (Applicable to all content platforms, IP and non-IP accounts).

1. Sufficient experience in the field

First of all, the premise of doing domain IP is to accumulate experience in the field. In this way, you can get in faster from the perspective of content and monetization based on your past experience and get positive feedback.

Otherwise, if you don’t even know the needs of the target users in the field you want to work in, and you just do it blindly and confidently... that’s like a blind man riding a donkey, going down the same path forever.

Before I started my own WeChat account, I was doing content marketing on short video platforms such as Douyin and Xiaohongshu. I was good at short video content marketing and had successfully developed several short video tool products with sales of tens of millions. (If you are a blogger on short video platforms such as Douyin and Xiaohongshu, you have probably used or heard of this.)

It was this content marketing experience that gave me a deep understanding of the field of self-media IP. After all, I have communicated and cooperated with so many big Vs... There are so many popular works that I have worked on through subsequent cooperation and learning.

Later, I understood the essence of building personal IP in self-media, and then developed a set of self-media IP content marketing methodology.

The above are my previous experience accumulation.

Then I reused this set of self-media IP content marketing methodology in SOP form on the public account of popular articles and the account of Uncle Qi. Although the content format has become pictures and texts, it does not affect the migration and use of my past methodology at all.

That's what I often say↓↓↓

Content recommendation algorithm platform, the principles of creation:

On the premise of pleasing the algorithm, creating content that users want to see and obtaining platform traffic is essentially algorithm + content, and the essence of content is understanding human nature; and content operation is not only about quantity, but also about quality, and it is best to take both into account.

Popular content is repetitive, but it is important to identify the most effective popular content for your stage.

Although it is only concise in a few words, there is a lot of consideration in the practical details; polishing the details is the prerequisite for continuous replication of success.

2. Benchmarking against peers

Please remember, if you want to start a business, please do some research first↓↓

Are there any successful cases in the industry for what you want to do?

If so, it proves that your entrepreneurial direction is feasible, because your peers have already run smoothly and made money, so if you do it again, the probability of trial and error will be low, and the probability of success will be high if you copy his model. Of course, at different stages, your peers will be different.

If no one has done it, or it has not been done successfully, then if you try again, you will be crossing the river by feeling the stones, and the cost of trial and error will be much higher.

However, if you say to use the MVP model for verification, I agree with you.

3. IP Account Location

Although the word positioning has been used too much...

But this is a question you must think clearly about before doing self-media. If your policy at the strategic level is vague, it will directly affect your subsequent tactical implementation.

The importance of IP account positioning has been mentioned in the previous article written by Uncle Qi about content positioning. Even if it is a little bit off, the IP monetization conversion power will be like heaven and earth.

So if you want to create an account, you must first figure out the IP account location. Location includes:

• Business Positioning
• Personal positioning
• User positioning
• Content Targeting

Uncle Qi summarized the relationship between these four as follows↓↓

Business positioning is the leader, user positioning is the lifeline, personality positioning is the grip, and content positioning is the soul.

We create self-media IPs basically for monetization, so you need to know how to provide products to which users to make money. Use your personality to position yourself close to users, and then continue to use content to present the value of your IP.

4. Official Account Recommendation Algorithm Mechanism

If you have reached the stage of creating content, then please make sure to first understand the platform's content recommendation algorithm mechanism and community conventions.

What if you don’t even know how the platform recommends works and how it evaluates content data indicators?

Even if you create a hit, it is just a hit that cannot be copied. It is a hit that is purely a result of luck and is far from a hit that can be copied.

So you will see that the first article on my account is about how to recommend traffic from public accounts.

Focusing on the "Tao" level and performing reasonable "technique" level will lead you to the right shortcut. It's like you know that the standard for starting a Douyin account is "account labeling".

So you will use Dou+ and other methods to speed up the time of starting the account.

So if you want to take shortcuts in the way of recommending traffic on public accounts, there are certainly ways to do it.

In addition, based on my experience as a content creator for public accounts for quite a long time, when creating a new account for the purpose of obtaining referral traffic, it is recommended that the content planning direction should be as few as possible in the early stage, and it is best to expand the content width in the later stage. (Of course, you may not understand this sentence, so you can figure it out after you do it).

5. Carefully polished content

"Content" is the first "product" that we self-media people produce for target users. It includes content planning, content selection, content title, content structure, content layout, content interaction and other components.

So first of all, in content planning, you need to know what content your target users are interested in. Once your content is valuable to them, it is only natural for them to pay attention to you.

As for the content that the target users are interested in, in addition to the accumulated experience in their own field, there are also issues that receive frequent user feedback and topics for popular content.

How to find topics for popular content is indeed very important for new accounts, and it is also the magic weapon to open the account recommendation traffic pool.

For an account like Qishu, the initial content was also aimed at the popularity of topics such as public account recommendation traffic and public account explosive article writing in this field to establish the account. Of course, content traffic is only part of the means of establishing the account, there are other means.

As for how to identify the different popular topics collected, which is more effective for your current account stage, Uncle Qi will share it in detail later.

6. Review of published content data

"Data drives business growth" ↩ I hope you will keep this sentence in mind. After we publish the content, we must develop the habit of looking at the data, because data will not lie.

↑↑Content traffic analysis section analysis

↑↑Analysis of content proportion corresponding to different traffic sources

↑↑Single content data analysis

Analyze what types of content are more popular on your account, and continue to dig deeper in this direction; after all, the traffic passwords of each account are indeed different.

7. Paid promotion through self-media

"Marketing and promotion skills" will definitely be the core competitiveness that separates small bloggers from big bloggers in the next 2-3 years. There is absolutely no doubt about this. Uncle Qi promises...

Of course, there are both free and paid forms of marketing promotion.

As for paid self-media promotion, Uncle Qi does not recommend it to novices. After all, if you make money from self-media, but you don’t make money and keep losing money, your mentality will easily collapse...

However, for bloggers who have their own free content traffic, have already run a closed loop and are profitable, it is definitely worth a try.

For example, the account of Uncle Qi has been doing paid promotion from the beginning. After all, I have been engaged in paid promotion, so it is easy to get started... I will share this slowly later. It is really not something that can be understood in just one or two sentences.

It is indeed a bit unrealistic to expect to continuously increase followers and generate revenue simply by relying on content when running your own media.

After all, the traffic generated by the content is unstable, so the self-media bosses who can make money basically rely on free and paid forms to stabilize the daily incoming calls.

After all, having enough stable incoming calls means sufficient conversion revenue guarantee and the ability to support the team.

Paying also means an input-output ratio and potential investment risks, but if you want to master this skill, you have to keep spending money to sum up experience.

Of course, it is really painful to spend your own money on production...

Fortunately, Uncle Qi had spent tens of millions of dollars on advertising budgets during his career, and he practiced with the funds from his company bosses, which allowed him to develop his own marketing and promotion methodology.

8. Adjust your mindset and maintain stable output

Since you have chosen to run your own media, don’t have the mentality that you can create a hit with just a few articles... The greater the hope, the greater the disappointment. The key is to have the right mindset and keep sharing.

Looking at the timeline in a longer term, the relative persistence of the output of hits is really not worth mentioning...

With the right direction and method, and by insisting on stable output, it is inevitable that you will get results. Uncle Qi has also been sticking to this way, and I encourage you to do the same!

Choice + method + execution + focus + review + persistence, these are the keywords that determine whether you can get results.

You reap what you sow. Time will give you the fairest answer.

Author: Lao Qi, public account: Qishu Entrepreneurship Circle