Can I follow Amazon after brand authorization? What are the characteristics of the brand?

Amazon is doing very well now and is very famous. Now everyone will obtain brand authorization after opening a store on Amazon. After brand authorization, the products will be easier to sell. So, can you follow Amazon to sell after brand authorization?

1. Can I follow the Amazon brand after authorization?

Careful sellers, there have been several changes on Amazon's front desk recently. The biggest change is that the FBT (bundled sale) in our product details page has turned into a paid brand-related advertising space. From this change, we can see Amazon's current inclination towards brand traffic. I think brand registration will gradually become a standard feature for Amazon sellers. Today we will talk about the brand registration and authorization process.

2. Brand characteristics

1. Regionality. For example, if a seller wants to sell on the US site, he needs to register a US brand; if he wants to sell on the European site, he needs to register a European brand. Chinese brands can only be used in China.

2. Category: For example, the iPhone brand only includes electronic products such as computers and mobile phones, and does not produce lipsticks, skirts, etc. Therefore, sellers need to plan the layout in advance when registering and filing, and be clear about the registered categories.

3. Brand registration can be done by "self-registration" or by finding an agency to register. It is generally recommended to find an agency as the success rate is relatively high.

3. Advantages of Brand Registration

1. Amazon's customer base is mainly middle- to high-end customers who pay more attention to product quality. Branded products are easier to control product quality and other details to a certain extent, so Amazon is a platform that takes the branding route.

2. Amazon has a policy on copycat sales. If your product is copied by others, you need to file a complaint with Amazon after registering your brand, and Amazon will accept the complaint.

3. Sellers can have A+ pages

4. The function of opening a store

IV. Brand Registration Information and Requirements

1. Official website: www.ABCD.com or .cn/.net/.org

(The official website must have the seller's contact information, the uploaded listing must have the brand logo, the product's selling price, a shopping cart, and try not to add anything before or after the brand. The website must be in English, and the URL can be either a purchase-oriented or a display-oriented one)

2. Product pictures and packaging pictures (the LOGO should be privately printed on the product and packaging)

3. The trademark must have an R mark

a. Registration number, in the name of the holder;

b. Brand story (not required, but it is better to have it to increase the chance of passing.)

After reading the above content, you should all know some common problems of Amazon brand authorization. After opening a store on Amazon, if you can obtain brand authorization, it is best to do so. This will be of some help to the sales of the products.

Recommended reading:

How to register an Amazon brand? What are the steps?

How much does Amazon Brand Registration cost? What should I pay attention to?

What is the Amazon Brand Registry process and how does it work?