With their stingy daily lives, the dark horse couple makes money on the Internet

Why can the dark horse couple make money on the Internet by being "stingy" every day? This article will help you find out the reasons. This article is also recommended for companies or individuals who run short video platforms such as Tik Tok.

There are many couple bloggers on the Internet. Some of them attract countless fans with their good-looking couples, some attract netizens with their harmonious relationship, and some focus on couple photography skills to bring creativity and inspiration. Although their forms are different, the core is sweet love, which makes countless users envious. But @黑马情侣 is an exception. In their videos, the two people do everything to save money, even the most basic food and clothing issues are calculated to the extreme. Instead of feeling the sweetness that should be in a normal relationship, there is a sense of suffocation.

Under the judgment of netizens, how is the development of @黑马情侣? How do they make money? Who is watching their lives?

1. Being too stingy, @黑马情侣 became an Internet "clown"

The biggest criticism of @黑马情侣 is their extreme "money-saving method". The most typical video is "How much money can you spend in a month when you are in a relationship at college?" In the video, Dark Horse (male) proudly told netizens that their monthly expenses are around 1,500 yuan, and food is the biggest expense. They would like to spend every penny carefully.

Specifically, the expenditure for two people in the morning does not exceed 5 yuan. At noon, two people have a duck leg rice for 11 yuan, and a bowl of noodles for about 6 yuan for dinner. They will add another bowl of noodles to eat together. Overall, the food expenses for two people a day are only about 25 yuan, and the total expenditure for a month is about 750.

Image source: Tik Tok screenshot

As for the expenditure on fruits and snacks, Wanying (female) said that they don’t eat many snacks, and generally spend no more than 10 yuan to go to the supermarket. They go about twice a week, 8 times a month, and spend a total of 80 yuan. The monthly expenditure on fruits will not exceed 100 yuan.

Some netizens said, "Help me, everything else is fine, but I really want to share a meal with two people... Is it really necessary to lower the quality of life like this?" "You go to the supermarket for no more than 10 yuan, what do you buy? Bubble gum?" "Two people can't eat as much as I do alone"...

As for the entertainment activities of @黑马情侣, a meal at a roadside stall for about 50 yuan is already a pleasure in life. As for clothing, the dark horse said that they basically don't buy clothes, so there is no extra expense.

Regarding their lifestyle, netizens made scathing comments, saying, "They don't have the vigor and vitality of college students, but more like a young couple who have worked hard for many years in society," "Dating is like a couple in debt," "At such a young age, they are busy trying to save money, and have no time to try, explore, create, and innovate for the future. It's very sad. And dating not only doesn't cost money but also saves money. You are suitable for a frugal life."

It is worth mentioning that this video received 196,000 likes and 246,000 comments, almost all of which were complaints. As the video content was too bizarre, it strongly stimulated netizens' desire to share it, and the number of reposts reached 1.2 million.

In addition, the relationship between @黑马 and the couple is also the focus of discussion among netizens. In their daily life, the dark horse seems to be thinking about his girlfriend everywhere, but he does not make much real contribution in action, and always wants to take advantage of his girlfriend. The overall feeling of the video is very uncomfortable.

Looking through @黑马情侣’s videos, it is not difficult to find that he is very keen on making fruit plates, but the whole process from buying fruits to arranging the plates is full of complaints. In the latest video of making fruit plates, he first went to the supermarket to buy durian, oranges, and cherries, and then bought a small piece of pineapple at the school gate. This behavior made netizens very confused. When seeing the pineapple, some netizens joked, "No wonder I went back to school to buy it, it turns out that the supermarket doesn't sell cut pieces."

Image source: Tik Tok screenshot

In addition, Dark Horse makes fruit plates every month during his girlfriend’s menstrual period. Some netizens asked, “Why do you have to make fruit plates during menstrual period?” “Can Yingzi only eat fruit during her period every month?” Other netizens replied, “Because she doesn’t eat much during menstrual period, he can eat it.” “He is indeed a cunning Dark Horse”…

@黑马情侣 live a tight life, but at the same time want to establish themselves as generous and doting girlfriends. This contradiction makes this couple a hot topic.

2. Can a personal account reverse public opinion?

Currently, @黑马情侣 has 136,000 followers on Douyin. They have also opened their own individual accounts, entering the beauty and food sectors respectively. Among them, @苦练妆的晚樱 has 28,000 followers, while @馋嘴贪吃的黑马 has a relatively higher number of followers, at 36,000.

Judging from the account type, @苦练妆的晚樱 focuses on beauty makeup. She has released many videos such as "Disney Princess Makeup", "Immersive Makeup", "Tips for Pre-makeup Skin Care", etc. However, judging from the comment section, her reputation has not improved, and netizens are not convinced by her aesthetics and makeup skills.

In the makeup video of "Disney Princess", Wan Ying put on makeup specially for going to Disney. Netizens commented on this, "I think Yingzi gives people the impression that she is trying to establish a good fashion taste, but her clothes, makeup and appearance just don't have that feeling", "Her makeup makes me feel that my makeup skills are simply perfect", "Her makeup is very suitable for hypnosis, I almost fell asleep when I saw it"...

Image source: Tik Tok screenshot

And her personal account still cannot escape the judgment of netizens. Also under this video, the fact that Heima did not buy tickets for Disney, which led to their failure to enter the amusement park, also became the focus of discussion among netizens.

"I watched this video and saw that she put on beautiful makeup but didn't buy a ticket. She ate bread at the gate and most of it was eaten by the black horse. Suddenly I felt sorry for Sakurako. Forget it, you deserve it." "Actually, you also wanted to go in and play. You looked very unhappy after watching that video." "I feel that Sakurako really thought she was so happy to go to Disneyland, but the black horse didn't buy a ticket at all."...

In @馋嘴贪吃的黑马's videos, these two are still the ones who often appear on screen. They point the camera at food, trying to divert netizens' attention from themselves, but because their performance is too petty, they still cannot escape the criticism of netizens.

In the video of eating ginseng fruit, Heima and Yingzi bought a ginseng fruit to try. After playing with it repeatedly, they put it in their mouths and ate it, complaining that it tasted like a small white melon. Netizens commented in the comment area, "Help! Four hands touched the same fruit, and then ate it after it was coated with pulp." "Eat it without washing it, it must be a bit salty." "Is this a video of 2024?" "Heima gave it to Yingzi because he didn't want to eat it. It seems that he won't give it to Yingzi if it tastes good."

Image source: Tik Tok screenshot

In the video of eating vermicelli, Heima's performance was even more amazing. After the vermicelli was cooked, Yingzi picked up a small chopstick and put it in her bowl, while Heima scooped it into his bowl, forming a sharp contrast between the two. Heima gobbled up the two packs of vermicelli in less than three minutes.

In response, the comments section was almost full of ridicule and sarcasm. "Oh my god, this is the first time I've seen vermicelli sterilized," "One chopstick killed all the vermicelli," "Yingzi ate 5 mouthfuls, and Heima ate 5 bowls," "I can't stand it, this man is really afraid of being hungry," "Buy Heima a slow food bowl"...

Image source: Tik Tok screenshot

It can be seen that although @黑马情侣 has opened multiple accounts, due to the highly similar content types, it has not improved its poor reputation, which has also affected the monetization of the account.

3. How do couple bloggers monetize?

Looking through @黑马情侣’s videos, it is not difficult to find that there are no traces of advertisers because their content has too many flaws and the visual effect is not good. However, the couple’s three Douyin accounts have opened showcases, which seems to be the main way to monetize.

At present, there are 119 items on the product display of the @黑马情侣 account, including snacks and specialties, grains and oils and seasonings, paper wipes, instant drinks, fashion accessories and other categories. Although the number of products is large, the sales are not ideal. There are only 1,011 people who follow the purchase, and only 1,196 items have been sold.

It is worth mentioning that their single account window sales are relatively high. Among them, @苦练妆的晚樱 has 28,000 fans, 2,093 people follow to buy, and the reputation of the product is 4.4 points; @馋嘴贪吃的黑马 has 36,000 fans, and 1,333 people follow to buy.

Image source: Tik Tok screenshot

Couple bloggers like @黑马情侣 who are criticized by the whole network are just an exception. In fact, the couple blogger track has always been very popular, and there have emerged many high-follow couple bloggers such as @东东和37, @高泽宇, @BONNIE万洁, @笑笑十开, and @吴哈哈.

Most couple bloggers use daily interactions as their main creative inspiration. From a commercial perspective, brands in multiple categories such as clothing, food, digital, and beauty products can all be adapted, so there is a wide range of monetization space. Take @吴哈哈 as an example. In recent videos, multiple brands of products have appeared, including Decorte Lotion, Jo Malone Gift Box, L'Occitane Shower Gel, Kangfu Hair Dryer, Fiyta Small Gold Watch, and Liberlive Stringless Guitar. In addition, Douyin Mall also featured advertisements for Belle Super Brand Day and Senbo Resort Hotel.

Overall, although there is a high commercial space for couple bloggers, there are also certain risks. If problems arise in the relationship between two people and are not resolved in a timely manner, the content creation will also be affected, and the future operation of the account will be more uncertain.

Author: TopKlout

Source: WeChat public account "TopKlout (ID: TopKlout)"