How to choose Amazon operation tools? Operation tool recommendations

Success on Amazon requires long-term efforts. Even experienced sellers cannot become rich overnight. To improve operational efficiency and gain more profits, sellers need effective operational tools to help them manage and optimize their Amazon business.

Amazon offers its own set of Amazon tools and services, including the Amazon FBA calculator and Amazon Advertising. To further improve the performance of FBA sellers, Amazon also authorizes the use of third-party Amazon seller tools.

With so many Amazon seller tools, it’s easy for some FBA sellers to get confused about what tools to use and when to use them. To help you learn more about these Amazon seller tools, we’ve compiled some basic FBA tools that Amazon sellers must consider to help improve operational efficiency.

1. Amazon Feedback Management Tools

Few customers will take the initiative to leave feedback, sellers can use Amazon Feedback Management Tools to help sellers automatically send feedback requests and emails to customers, manage comments and orders. This will help improve the seller's reputation and Amazon store customer ratings, which is also one of the indicators Amazon assesses when granting the Buy Box.

2. Inventory Management Tools

Amazon sellers, especially larger FBA sellers, should always ensure that their products are well stocked. Sellers can use inventory management tools to avoid stockouts or out-of-stock situations. Inventory management tools can meet the needs of inventory management on the Amazon platform while automating the process. Inventory management tools can also help sellers save time and increase the profitability of their Amazon business while improving customer satisfaction.

3. Amazon Advertising Tools

Amazon advertising is essential in increasing store engagement and conversion rates. Amazon offers a variety of advertising solutions to third-party sellers, with the most popular advertising products being Sponsored Products and Sponsored Brands. Amazon Sponsored Products ads are designed to boost exposure to specific products of Amazon FBA sellers and help customers quickly find your products on the Amazon platform. On the other hand, Amazon Sponsored Brands ads are designed to increase brand awareness by displaying your branded products on Amazon search results.

4. Amazon Repricing Tool

Amazon considers multiple factors when granting sellers the Buy Box, and price is an important component. If sellers want to increase their chances of getting the Buy Box, they must gain an advantage in price. The automatic repricer can automate the repricing process and adjust your product prices to a competitive level.

5. Listing Optimization Tools

Nearly 3 out of every 4 customers use Amazon to search for new products or brands. In order for your listing to rank high on Amazon’s search results page, sellers should optimize the listing properly, choose the right keywords and relevant keywords based on the search volume. Sellers can use listing optimization tools with keyword processors, listing optimizers, and keyword index checkers. Amazon seller tools such as Helium10, Sellics, and Ahrefs can help sellers optimize their listings for better rankings.

6. Amazon FBA Calculator

Understanding Amazon’s fees and costs is crucial to the success of your Amazon business. The Amazon FBA Calculator can give you a better understanding of the costs of running your business. In addition, the FBA Revenue Calculator can help you measure the profitability of your Amazon products.

7. Product Research Tools

Every Amazon seller must learn to use product research tools, which can make sellers more convenient and efficient in product selection. Generally speaking, Amazon product research tools can provide more credible data, including product demand, supply, cost and competition. It can give sellers an effective reference to make more reasonable business decisions. The above seller tools have different values ​​in promoting the development of Amazon business, including but not limited to listing optimization, brand management, analysis, pricing, marketing, sales and customer service.

It can be said that they are essential operational tools for Amazon sellers. It is worth noting that no matter how advanced these tools are, they cannot replace your decision-making ability. Sellers can only use these tools to improve operational efficiency, obtain more data, and help make better decisions.