Is it considered a failure if a new product on Amazon fails to be promoted within two months? How to promote a new product?

On the Amazon platform, after launching a new product, you must work hard to maintain it and make it popular quickly in order to make a profit. In the first few months, merchants will basically advertise and promote new products. If the new product does not take off in two months, is it considered a failure?

1. Is it considered a failure if a new product is not launched for two months?

Not counted

Stabilize the number of orders, ensure the daily natural order volume, and start to make a profit. The order volume is composed of advertising orders and natural orders. When you have few orders, your orders are mainly from advertising orders. So first check whether your exposure volume is normal, clicks and conversions, and screen one by one to see where the problem is in the conversion process.

Currently, Amazon's US site has lifted the shipping restrictions, and the limit on new products is no longer 50 pieces. So it is very timely to think about how to promote the product. The promotion cycle of new products is generally set at three months. The first month is mainly to improve the listing and increase traffic; the second month is to promote conversion rate and increase the rate of positive reviews; the third month is to stabilize the order volume, ensure the daily natural order volume, and start to make a profit.

2. How to promote new products?

1. Offer bundled sales

Gifts are great content that can not only bring multiple sales at once, but also effectively prevent copycat sales. The point is that it is easier to show advantages and can play a greater role during Amazon's support period.

However, it should be noted that sellers need to truly package their products as gifts for promotion, and cater to relevant holidays that can be utilized (such as Valentine's Day and the start of the school season), do not add too many irrelevant elements, and show their own characteristics.

2. Make a product promotion video

We can win with content. With a camera or tripod, or a smartphone, sellers can shoot their own videos. Of course, the content of the video is very important, which depends on the product. At this time, you are not promoting the product, but the value. Customers don’t really care about the product. They care about the value, what it can do for them, and the problems it solves.

3. Run Amazon ads

Once the product is launched and confirmed to be correct, sellers can start trying Amazon advertising. Sellers who run paid product ads can sometimes enjoy free clicks. In addition, you can also consider offering promotions such as discount voucher activities.

Another promotional option for sellers is to invest in Amazon’s Moments program, which makes it easy for developers to reward customers across platforms and in more than 100 countries when they perform high-value actions on apps and websites.

It takes time for Amazon to launch new products. The first two months are just a period of accumulation. It is normal that there is no order volume. What we need to do is to continue advertising and promotion, and work hard to make the new product popular. After the new product is popular, it is time to make money.