Before displaying products on Amazon, in fact, just like Taobao, pictures need to be made first. Of course, there are requirements for this picture, which is a white background picture. However, many merchants know that the white background part needs to be cut out. So can Amazon not cut out the picture? Let's talk about this issue below. 1. Can Amazon use a white background without cutting out the image? The cutout and edges must be clean, with a pure white background, no shadows or other unnecessary lines that are not processed cleanly, etc. Therefore, it is definitely not possible without cutout. 2. What are the requirements? No logos, no text, no splicing, no models allowed, and no human body parts such as hands, feet, legs, head, etc. The picture must be laid flat or hung. Objects such as hangers, hooks, and tags are not allowed, otherwise it will not be a white background picture. The products in the picture must be displayed from the front, not from the side or back, and the main body should not be tilted. The second is the sub-picture. Ya's pictures are composed of 1 main picture and 8 sub-pictures, of which 6 are displayed above, and the other 2 sub-pictures need to be clicked to view, but only very few people will choose to click on the last two to view them, so how to match the 6 pictures to show the size and scene is one of the important means to increase purchase rate and conversion rate. A reminder: pictures also have an invisible function, which is to embed keywords to increase exposure. The so-called embedding of keywords is to use words to name the pictures, so that the weight of the words will be increased when they are uploaded, allowing more people to search for the products. At the same time, I would like to share some experience here. If the image is stolen by your opponent, you may consider not exposing it first, and wait until the opponent's links improve slightly, then file a complaint to Ya through the backend, thus protecting your rights and making the image more familiar to the public. 3. How to operate? 1. Layout ideas. First of all, as a seller, you need to subsidize the existing funds, personnel and products, construct the account product and team structure, take this as the basis of the store, and then set goals reasonably and make real-time adjustments according to the implementation of the goals. 2. As long as you do your job well, you can make funds turn over quickly and make money quickly. If you don’t do your job well; in addition, if you don’t have too much capital, you can also choose to do the no-source model, so that there is no pressure on turnover. 3. Operation routine. It is divided into sub-thinking introduction, big data product selection, on-site and off-site promotion, hot products and risk control. Therefore, when selling on Amazon, you cannot use a white background without cutting out the image. This does not meet the requirements of the platform. It is better for everyone to cut out the image honestly and ensure that the image is clean and compliant. This will make it easier for the platform to recommend it. Foreign users also pay more attention to the appearance of the product itself rather than unclean images. |
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