9 ways to make money by selling clothes on Douyin

If you want to start your own clothing sales business on Douyin and win more users’ favor and trust, but you don’t know how to do it yet, this article tells you how to sell clothes on Douyin and 9 ways to make money. I hope it will be helpful to you.

Hello, fellow villagers. I am the village chief.

If you just want to create a Douyin clothing account, but don’t know how to do it yet.

This article is particularly suitable for you to read. I originally planned to set up paid reading.

Later, I decided to share it for free, hoping to help some people sort out their thoughts. If you feel inspired, you can forward it and give it a thumbs up.

1. Clothing accounts for half of e-commerce consumption

There is always room for growth in the clothing market, because everyone needs to wear clothes.

Even if an elderly person doesn’t buy something for himself, his children will occasionally buy one for him.

One of the biggest advantages of the clothing market is that it is not a brand monopoly. Even if there are hundreds or thousands of brands, there are still opportunities for white-label products.

For example, when selling mobile phones, there are currently only a dozen or so brands at most, and users only trust three or five of them.

But it’s different with clothing. Even in a small county, there are big markets for both well-known and unknown brands.

2. The first step to create a clothing Douyin account

If you want to sell clothes on Douyin, you must first solve the first problem, which is what clothes to sell. Many people have not analyzed it seriously, but in fact, there are opportunities to make money here.

1. Gender division

Men's clothing, women's clothing and unisex clothing, especially in recent years, the market for unisex clothing is very hot, such as unisex T-shirts, shirts, jeans, mountaineering clothes, fishing clothes, hats, etc.

2. Age classification

People may divide the market into three dimensions: children, young people and the elderly. In fact, a market can be divided every 5 or 10 years.

For example, infants, toddlers, elementary school students, junior high school students, high school students, college students, 20-25 years old, 25-30 years old, and 30-35 years old, people in each age group have different consumption demands for clothing.

3. Occupational division

In fact, the age groups we just mentioned have been divided into some age groups, such as infants, primary school students, college students and so on.

In addition to students, such as mothers, office workers, teachers, professional managers, sales, etc., each profession also has different clothing needs in different scenarios.

4. Body type classification

Everyone thinks that clothes are sold to people with better figures, but there are actually large sizes, standard sizes, sexy sizes, and petite sizes.

For example, many people ignore the plus-size clothing market. In addition to plus-size clothing for young people, there are also plus-size clothing for children and the elderly. Hot items are based on gender, such as plus-size clothing for men and plus-size clothing for women.

There are also clothes for petite girls. For example, there are several accounts that sell clothes for ladies between 145 and 155cm tall, and they also have a huge number of followers.

You can search for accounts with this keyword, and there is a huge market demand not only for women but also for adult men around 160cm tall.

5. Product classification

Clothing is a comprehensive category, so what specifically do you want to sell?

It sells shoes, T-shirts, jackets, skirts, socks, shoes, pants, hats, sweaters, etc. This is just the first-level category.

Shoes are divided into sports shoes, hiking shoes, leather shoes, high heels, sandals, elderly shoes, work shoes, etc.

For example, pants come in different materials and styles, including jeans, yoga pants, sweatpants, casual pants, leather pants, underwear, etc.

But from a product perspective, there are at least hundreds of varieties that you can study carefully, and they are all opportunities in niche areas.

6. Usage scenario division

Let’s talk about the usage scenarios of clothing. Generally, there are work clothes, professional clothes, travel clothes, fitness clothes, costume clothes, wild fishing clothes, cycling clothes, swimming clothes, etc.

With these different usage scenarios, the positioning of clothes will be more accurate.

7. Classification of anchor types

After determining the product, the next step is to think about who will take the photo and who will sell it on the account.

For example, clothing review bloggers, dressing bloggers, brand merchants, store owners, original designer brands, niche product sharing, and overseas purchasing agents.

You see, they all sell clothes; some produce them themselves, some only require purchase and evaluation of the clothes, and some are purchasing on behalf of others.

I have previously shared an account that does clothing reviews. The male blogger reviews women's clothing, has over 1 million followers, and has amazing sales. Original text → The ceiling account for women's clothing reviews! 2.45 million followers, and the blogger is a man!

8. Clothing display division

The most common clothing account we see is a model wearing a piece of clothing and taking a video.

There are many ways to display clothing, such as catwalk mode, street shooting mode, dressing mode, lifestyle mode, shelf mode, entrepreneurship record mode, VLOG record mode, workshop mode and so on.

Instead of just picking up your phone to take pictures when you want to sell clothes, you should make the decision based on your own products, competitors' products, and other factors.

9. Price and quality classification

In addition to factors such as style and content, price is a key factor that affects clothing transactions.

Generally, there are five price divisions: 19-49, 49-99, 100-200, 200-500, and above 500. Which range do you want to sell in?

There are also special sales such as two pieces for 79 yuan, three/four pieces for 99 yuan, etc. For example, summer T-shirts for 99 yuan for 4 pieces are very popular.

3. How to sell clothes better

The first thing to do when making Douyin clothing is to position it . In addition to the 9 classification methods I just shared, there are actually many other methods.

Moreover, they need to be combined with each other , such as children + large size + T-shirts + special price, products positioned under these four keywords.

So how can we better sell clothes through Douyin? I hope everyone will pay attention to the following points:

1. How to shoot video

Is it showing off your baby, promoting products, sharing, or just a regular display?

2. The host of the video

Is she a model, a boss, or an employee? Is she one person, two people, or three people? Is she innocent or sexy, or is she a man dressed as a woman or a woman selling out a man?

3. Differences in product selection

The return rate for clothes is very high. You can only see the effect when you wear them, so product selection is very important, including material, style and so on.

4. Differences in live streaming

The effect of selling clothes through short videos is definitely not maximized, so how to live broadcast, how long to live broadcast, whether to broadcast it, who will live broadcast it, how to set up the live broadcast venue, and what the script should be, all need to be planned.

Many bosses think of selling goods on Douyin, so they set up a shelf and start introducing them. This is wrong.

Live streaming sales is about the combination of people, goods, venue and flow, none of which can be missing, otherwise it will definitely not be done well.

Today I will roughly share the clothing methodology, which is just for beginners. I will share it with you later with specific cases.

Author: Village Chief

Source: WeChat public account: Shili Village