What is the upper limit of eBay's bad transaction rate? What are the influencing factors?

In order to ensure a good user experience, eBay actually has many requirements for merchants. For example, it will assess the bad transaction rate of merchants. However, some merchants have doubts about this indicator. So how much can it not exceed? We will also talk about this content in detail with you.

1. What is the maximum limit for eBay's bad transaction rate?

The bad transaction rate is a measure of seller performance. The bad transaction rate refers to the ratio of one or more bad transactions divided by all transactions.

When the bad transaction rate exceeds 5% or exceeds 8 transactions (from different people), and the proportion of unresolved disputes exceeds 0.3% or exceeds 2 transactions, it will affect the qualified assessment, which is also something that should be taken seriously.

In fact, when the annual number of transactions exceeds 100, the annual transaction amount exceeds USD 10,000, the bad transaction rate exceeds 2% or exceeds 5 transactions, and the unresolved dispute ratio exceeds 0.3% or exceeds 2 transactions), it will affect the excellent evaluation.

2. What are the impact points?

(1) Neutral reviews and negative reviews.

(2) A rating of 1, 2, or 3 points will be given for "item as described".

(3) A return is requested with the reason being “the item does not match the description”.

(4) Give a rating of 1 point for "Shipping Time".

(5) There is a dispute that the goods were not received after the guarantee was opened.

(6) The transaction is cancelled due to the merchant’s fault.

e evaluates the performance of merchants on the 20th of each month. When the number of transactions reaches or exceeds 400 in the past three months, the evaluation period is the past three months; when the number of transactions per month is less than 400 in the past three months, the evaluation period is the past year.

Under normal circumstances, the lower the bad transaction rate, the better the ranking of the product in the best matching search results, and the higher the ranking, the better. The new e bad transaction rate allows eB to recognize and reward sellers who provide continuous excellent service, although buyers will not see the bad transaction rate, but if the bad transaction rate is maintained at a low level.

e will reward a stronger ranking in the best matching search results, and a high-quality service record will bring a higher exposure ratio, thereby increasing potential sales. Therefore, you still have to pay attention to this bad transaction rate. If you find that your bad transaction rate is too high, you should find a way to reduce this indicator, because good control can bring substantial benefits.

The ratio that eBay's bad transaction rate cannot exceed depends on whether the merchants belong to the ordinary or excellent industry. Ordinary ones cannot exceed 8%, and excellent ones cannot exceed 2%. If you want to achieve excellence, you need to make adjustments based on the factors that affect the bad transaction rate so that the entire indicator can be controlled within an effective range.