How to operate an Amazon store? Where to start?

A good store with high sales volume, in addition to the correct product selection, also depends on the correct operation direction and effective promotion methods. This article is about how to operate an Amazon store?

Where to start?

1. Optimize Listing

Amazon sellers’ listing optimization includes title, image, keywords, five-line features, product description, etc. No detail can be neglected. Every detail on the product page may become an important factor that ultimately affects conversion rate and orders.

2. Appropriate price

When Amazon sellers first launch products, they usually win by offering low prices. This is because other sellers sell the same products better and at lower prices, so your products have no advantage in attracting customers. Therefore, the initial price should be slightly lower than that of the big sellers.

3. Review weight

Reviews are mainly reflected in the later stage of new stores because Amazon reviews require buyer show pictures and video reviews. Only in this way can the quality of such reviews be very high. Try to display reviews on the homepage in detail with pictures and videos. Such reviews have a high weight and add a lot of points to the listing. It is easier to attract likes and increase transaction conversion.

4. Choose high-quality products

For Amazon sellers, product selection is the top priority. All operational skills must ultimately be implemented on the product. It is recommended that novice Amazon sellers can be slower in product selection but must be selective. Only Amazon novices can conduct a comprehensive evaluation of their selected products from multiple dimensions to reduce the risks in later operations and increase the probability of successfully creating a hit product.

In general, Amazon store operations are inseparable from the product itself. After all, the product is king, and merchants must have the ability to develop good products. The second is to understand the SEO of listings, understand the PPC within the site and various promotion setting techniques, etc.