What is Shrimp Coin? How to operate Shopee?

Nowadays, cross-border e-commerce has become a well-known industry. When hearing about e-commerce, many people’s first reaction is to get rich quickly. Now more and more people are choosing cross-border e-commerce, and many of them will say that they can earn Xia Coins. So what are Xia Coins?

What is Shrimp Coin?

Shrimp Coin is the virtual currency officially launched by Shopee. Consumers who trade on the Shopee platform and make successful purchases through Shopee promises will be rewarded with Shrimp Coins. It cannot be exchanged for cash or transferred to other accounts; it can only be used to deduct the corresponding amount when purchasing products in the stores of Shopee-certified preferred sellers.

How to operate Shopee?

1. Title optimization. When operating, pay more attention to the optimization of the title, look at some hot words of the platform products, and then you can choose to add these hot words to our title.

2. Product pictures and descriptions. 9 pictures are required. The main picture can let buyers understand the product most intuitively. Try to be detailed and highlight the theme. The product description is also a very important part. Try to be detailed and accurate, and make reasonable use of label product attributes.

3. Actively participate in platform activities. The platform will launch many activities from time to time. We need to seize the opportunities. The platform will also provide traffic support to the store, so we should sign up for more activities within our ability.

4. Understand the social attributes of Shopee. Since Tencent holds a 40% stake in the platform, the platform will also have certain characteristics. The social nature is mainly reflected in the quality of customer service and fan marketing. The store assessment also includes an assessment of the chat response rate. Be patient and prepare solutions to common problems. In terms of traffic generation, fans also play a big role. New stores need to do a good job in fan management and fan marketing. Shopee operations must develop from all aspects and ensure quality and quantity.

5. Correctly understand the concept of "distribution". Distribution does not mean mindlessly adding goods. Shopee's distribution means that there should be a wide variety of products, and reasonable distribution should be carried out through product selection strategies.

6. Master scientific product selection strategies. Take the Philippine market as an example. The key categories are beauty and skin care, mobile phones and accessories, household items, and maternal and child products.

With the rapid development of e-commerce platforms, domestic e-commerce is becoming increasingly difficult to do. Many people have turned to cross-border e-commerce. If you enter a new platform, you must abide by the rules of the platform. This is the prerequisite for opening a store.